Website Growth & Experience Lead

DAP; Baltimore (MD); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off (PTO)

Company-paid short-term and long-term.

401(k) plans

Employer-funded pension plan

Tuition Reimbursement

Job summary

DAP seeks a Website Manager to own DAP.com and related brand sites as marketing owner. You’ll manage priorities, content, localization, and publishing through a CMS, aligning with product launches and audience needs.

You’ll coordinate with Brand Marketing, IT, and external partners to ensure high-quality, accessible experiences that drive meaningful actions. The role requires a Bachelor’s degree in marketing or related fields and 5–7 years of web experience, including CMS publishing and

Qualifications

• Bachelor’s degree in marketing, Communications, Digital Marketing, Business, or a related field, or equivalent relevant experience.
• 5 - 7 years of relevant work experience.
• Demonstrated experience independently managing and maintaining a brand, corporate, or similarly complex website
• Hands-on experience publishing and activating content through a CMS
• Experience supporting product launches, campaigns, or other time-sensitive marketing initiatives through owned web channels
• Working knowledge of audience journeys, usability, and user-experience principles
• Experience using web analytics and user insights to prioritize improvements
• Experience leading cross-functional website projects
• Strong web writing, editing, and content-optimization skills, with the ability to translate product, brand, and subject-matter information into clear, useful, audience-focused digital content.
• Ability to translate business and marketing needs into actionable requirements for agencies, developers, and technical partners
• Ability to troubleshoot website issues from a business and user perspective and drive them through resolution
• Strong project management, organizational, prioritization, communication, attention to detail, and follow-through skills
• Ability to manage multiple website initiatives and stakeholders simultaneously
• Preferred items include Sitecore or similar CMS, multilingual web experiences, and SEO/AEO/GEO knowledge.

Responsibilities

• Own the CMS-supported website experience from a marketing perspective, including functionality, navigation, content implementation, quality assurance, and ongoing operational needs.
• Partner with internal and external stakeholders on technical implementation, enhancements, releases, and troubleshooting.
• Identify, document, prioritize, test, and drive website issues through resolution and communicate progress.
• Monitor, analyze, and report website performance using analytics and user feedback; translate insights into prioritized improvements.

Skills

CMS publishing

Web analytics

Cross-functional collaboration

Content optimization

Audience journey design

Project management

Communication skills

Multilingual localization

HTML/CSS basics

Education

Bachelor’s degree in marketing/communications/digital marketing/business

Tools

Sitecore

Job description

DAP seeks a Website Manager to own DAP.com and related brand sites as marketing owner. You’ll manage priorities, content, localization, and publishing through a CMS, aligning with product launches and audience needs.

You’ll coordinate with Brand Marketing, IT, and external partners to ensure high-quality, accessible experiences that drive meaningful actions. The role requires a Bachelor’s degree in marketing or related fields and 5–7 years of web experience, including CMS publishing and