Brand Website Marketing Lead

Rust-Oleum; Baltimore (MD); On-site; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

Paid Time Off (PTO)

Company-paid disability insurance

401(k) plans

Pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Website Manager to own DAP.com and related brand websites from a marketing perspective. You will prioritize, publish, localize content, and ensure a strong audience experience across channels, partnering with Brand Marketing, IT, and external partners.

You will drive content strategy, localization, and performance, translating audience needs into actionable website initiatives while maintaining governance and quality standards across English-language sites.

Qualifications

• Bachelor's degree in marketing, communications, digital marketing, business, or related field.
• 5–7 years of relevant work experience.
• Experience independently managing and maintaining a brand or corporate website
• Hands-on experience publishing content through a CMS
• Experience supporting product launches, campaigns, or other time-sensitive marketing initiatives through owned web channels
• Working knowledge of audience journeys, usability, and user-experience principles
• Experience using web analytics and user insights to prioritize improvements
• Experience leading cross-functional website projects
• Strong web writing, editing, and content-optimization skills with ability to translate information into audience-friendly content
• Ability to translate marketing needs into actionable requirements for agencies, developers, and partners
• Ability to troubleshoot website issues and drive resolution
• Strong project management and organizational skills
• Ability to manage multiple website initiatives and stakeholders

Responsibilities

• Own the CMS-supported website experience from a marketing perspective.
• Partner with internal and external stakeholders on technical implementation and optimization.
• Identify, document, prioritize, test, and drive website issues through resolution.
• Monitor performance, track KPIs, and translate insights into prioritized improvements.
• Lead web-specific projects with cross-functional teams and manage vendor relationships.

Skills

CMS publishing

Cross-functional collaboration

Project management

Content optimization

Web analytics

Education

Bachelor's degree in Marketing, Communications, Digital Marketing, Business or related field

Tools

Sitecore or enterprise CMS

HTML/CSS basics

Job description

DAP is seeking a Website Manager to own DAP.com and related brand websites from a marketing perspective. You will prioritize, publish, localize content, and ensure a strong audience experience across channels, partnering with Brand Marketing, IT, and external partners.

You will drive content strategy, localization, and performance, translating audience needs into actionable website initiatives while maintaining governance and quality standards across English-language sites.