Website Experience Strategist, Merchandising & Optimization

Amazon Inc.; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon Web Services, Inc. is seeking an experienced Website Strategist, Site Merchandising to drive digital experiences across AWS properties.

You will partner with web, marketing, engineering, UX, product and business teams to define strategy and deliver scalable website solutions. A data‑driven marketer, you’ll own test‑and‑learn roadmaps, analyze customer journeys, and ensure a high quality experience that meets KPIs while following AWS brand guidelines.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building strategic marketing plans and executing at a tactical level.
• Experience managing cross-functional marketing and creative teams.
• Experience with web development, specifically AEM or other enterprise CMS.

Responsibilities

• Create world-class customer experiences on AWS digital properties.
• Define, maintain and enhance with the goal of raising customer awareness of and drive AWS demand.
• Collaborate with stakeholders across various web, marketing, engineering, UX, product management, and business teams to identify and drive innovative website solutions that achieve business goals and raise the bar for customer experience with each launch.
• Work closely with the AWS business intelligence and operations, engineering, partner marketing, and/or product management teams to define and improve website instrumentation, multi-variate testing and other relevant website intelligence.
• Identify and optimize internal web authoring workflows to create efficiencies and process standards.
• Approach quality assurance (QA) with a high degree of rigor to ensure the customer experience meets a high quality bar before publication.

Skills

Marketing experience

Data-driven decision making

Cross-functional collaboration

Tools

Adobe Experience Manager (AEM)

Job description

Amazon Web Services, Inc. is seeking an experienced Website Strategist, Site Merchandising to drive digital experiences across AWS properties.

You will partner with web, marketing, engineering, UX, product and business teams to define strategy and deliver scalable website solutions. A data‑driven marketer, you’ll own test‑and‑learn roadmaps, analyze customer journeys, and ensure a high quality experience that meets KPIs while following AWS brand guidelines.