Website & Digital Marketing Strategist

C & B Operations, LLC; Worthington (MN); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Benefits package

Career growth

Training opportunities

Job summary

Ultipro in Worthington, MN seeks a Digital Marketing Specialist to own the digital experience, manage website updates, and drive campaigns. You will analyze behavior, optimize SEO, and leverage analytics to improve results.

The role requires 2–5 years in digital marketing, strong writing, and a data-driven approach, with opportunities for growth and training. In-person, on-site position in Worthington.

Qualifications

• 2–5 years of digital marketing experience including website management, SEO, social media, and paid campaigns.
• Proficient with Google Analytics, Search Console, and Tag Manager.
• Excellent writing and editing skills for public audiences.
• Data-driven mindset with the ability to turn numbers into action.
• Strong problem-solving and creative thinking.
• Experience using AI tools to speed up content and campaigns.

Responsibilities

• Own the website updates and ongoing improvements to keep site accurate, relevant, and engaging.
• Develop and manage digital content connected to business goals and audience needs.
• Analyze user behavior to identify opportunities to improve experience and effectiveness.
• Use Google Analytics to understand traffic and results.
• Use Google Search Console to identify technical issues affecting search performance.
• Leverage Google Tag Manager and Google Ads to improve tracking and campaign performance.
• Develop and execute SEO strategies to improve organic rankings and traffic.
• Take on special projects to improve digital presence and marketing results.

Skills

Digital marketing

Website management

Content creation

Data-driven mindset

Creative thinking

Problem-solving

Audience engagement

AI tool experience

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Search Console

Google Tag Manager

Job description

Ultipro in Worthington, MN seeks a Digital Marketing Specialist to own the digital experience, manage website updates, and drive campaigns. You will analyze behavior, optimize SEO, and leverage analytics to improve results.

The role requires 2–5 years in digital marketing, strong writing, and a data-driven approach, with opportunities for growth and training. In-person, on-site position in Worthington.