Digital Marketing Strategist: SEO, Content & Campaigns

C & B Equipment; Luverne (MN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Excellent benefits (Medical, Dental, V

401K with generous match

Career growth opportunities

Job summary

Ultipro is seeking a Digital Marketing Specialist to manage and optimize the company’s digital presence from Luverne, MN. You will own website content, run digital campaigns, and analyze user behavior to drive meaningful improvements.

The role requires 2–5 years in digital marketing, including SEO, content creation, and paid campaigns, with proficiency in Google Analytics, Search Console, and Tag Manager. In-person, on-site position with competitive benefits.

Qualifications

• 2–5 years of digital marketing experience, including website management, SEO, social media, and paid digital campaigns.
• Hands-on experience managing websites and creating digital content.
• Experience with Google Analytics, Search Console, and Tag Manager.
• Strong understanding of SEO strategy and tools.
• Excellent writing and editing skills, with the ability to create content for a public audience.
• Data-driven mindset and the ability to turn numbers into action.
• Strong problem-solving skills, especially when technology cooperates.
• Creativity and curiosity—you’re always looking for a better way to engage an audience and improve results.
• Experience using AI tools to work faster and smarter.

Responsibilities

• Own the day-to-day digital experience—keep the site fresh, relevant, and engaging.
• Manage website content and updates, campaigns, and ongoing improvements.
• Develop and launch digital campaigns to meet business goals.
• Analyze user behavior and identify opportunities to improve experience.
• Develop and execute SEO strategies to improve organic rankings.
• Use Google Analytics to understand traffic and behavior; optimize accordingly.
• Use Google Search Console to identify issues affecting search performance.
• Leverage Google Tag Manager and Google Ads to improve tracking and campaign performance.
• Apply AI-powered tools to speed content creation and insights.
• Take on special projects to improve digital presence and marketing results.

Skills

Website management

SEO

Social media

Paid campaigns

Google Analytics

Google Ads

Content creation

Data analysis

AI tools

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Google Search Console

Google Ads

Job description

Ultipro is seeking a Digital Marketing Specialist to manage and optimize the company’s digital presence from Luverne, MN. You will own website content, run digital campaigns, and analyze user behavior to drive meaningful improvements.

The role requires 2–5 years in digital marketing, including SEO, content creation, and paid campaigns, with proficiency in Google Analytics, Search Console, and Tag Manager. In-person, on-site position with competitive benefits.