Web Strategy, Associate - Digital Marketing

The Blackstone Group L.P.; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Comprehensive health benefits

Paid time off

401(k) plan

Discretionary bonuses

Job summary

The Blackstone Group L.P. is looking for a Digital Associate in New York to enhance web presence for Private Wealth and product content. This role involves setting up new webpages, managing cross-functional content updates, and applying SEO best practices.

Ideal candidates should have 3+ years of experience in web strategy and content management, a Bachelor's Degree, and familiarity with tools like Google Analytics and WordPress. Competitive salary and comprehensive health benefits are offered.

Qualifications

• 3+ years of experience in web strategy and content management roles.
• Hands-on experience working in a web CMS; WordPress experience is an advantage.
• Demonstrated experience managing cross-functional workflows with multiple stakeholders.
• Working knowledge of SEO/GEO best practices operationalized in daily work.
• Familiarity with web analytics and performance measurement.

Responsibilities

• Lead setup of new webpages and web functionality for Private Wealth and product content.
• Provide guidance on web and UX best practices for product education content.
• Manage ongoing content updates across product webpages.
• Support management of the web development pipeline.
• Project-manage content activation workflows.
• Incorporate SEO/GEO best practices into page builds.
• Support web analytics, A/B testing, and reporting.

Skills

Web strategy

Content management

SEO best practices

Google Analytics

Cross-functional communication

Education

Bachelor’s Degree

Tools

WordPress

Google Search Console

Job description

Overview

Digital Associate focused on owning the web presence for Blackstone Private Wealth and product content. The role works with Investment Content, Design Studio, and BTXI to create, update and optimize webpages, manage the development pipeline, apply SEO best practices and support analytics.

Responsibilities

• Lead the setup of new webpages and web functionality for Private Wealth and product content (e.g., BREIT and BCRED).
• Provide guidance on web and UX best practices to bring product and private markets education content to life on our web properties.
• Manage ongoing content updates across product webpages, including timely performance updates.
• Support the management of the web development pipeline, including business requirements gathering, prioritization, user acceptance testing (UAT), and coordination of technology releases with cross‑functional partners.
• Project‑manage content activation workflows, including timelines, approvals, and coordination with other marketing channel leads.
• Incorporate SEO/GEO best practices into page builds and content updates, providing guidance to content writers on metadata optimization, internal linking, and content architecture.
• Support web analytics, A/B testing and reporting, and generate insights to inform continuous optimization of our web strategy.
• For client‑facing roles, securities licenses may be required, as determined by the specific activity.

Qualifications

• 3+ years of experience in web strategy and content management roles, with proven full‑time experience focused on websites.
• Hands‑on experience working in a web CMS; experience with WordPress is an advantage.
• Demonstrated experience managing cross‑functional workflows with multiple stakeholders while maintaining quality, timeliness, and clear communication.
• Working knowledge of SEO/GEO best practices and experience operationalizing them in day‑to‑day web work.
• Familiarity with web analytics and performance measurement; experience with tools such as Google Analytics and Google Search Console is a plus.
• Strong written and verbal communication skills, strong attention to detail, and the ability to work collaboratively in a team environment.
• Minimum of a Bachelor’s Degree; financial industry experience is an advantage but not required.

Compensation and Benefits

Expected annual base salary range: $110,000–$135,000. Actual base salary will be determined by experience, skills, qualifications and job location.

Benefits include comprehensive health benefits (medical, dental, vision and FSA), paid time off, life insurance, a 401(k) plan, discretionary bonuses, and potential equity and other incentive compensation at Blackstone’s discretion.

Equal Employment Opportunity Statement

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including recruiting personnel and hiring managers, are required to abide by this policy.