Marketing & Digital Experience, SVP - Marketing Technology

Blackstone; Miami (FL); On-site; USD 176,000 - 250,000; Full time

Job summary

Blackstone seeks a Senior Vice President to lead Digital within Marketing Technology. You will own public websites, content management, customer data, and publishing workflows end to end, while migrating from legacy systems and delivering BAU.

You will draft specs, coordinate stakeholders, and drive engineering in partnership with leads. You excel in user-centric design, data-driven decisions, and agile delivery, with a track record of platform replacements and strong cross-functional

Qualifications

• Bachelor’s or Master’s degree in Information Systems, Computer Science, Marketing, or related fields preferred.
• 10+ years of experience in digital, marketing technology, or product and engineering delivery roles preferred.
• Deep hands-on experience with modern headless or composable content management platforms, customer data platforms, and content publishing workflows including the integration, personalization, and analytics layers around them
• Track record of building and launching public-facing websites and digital experiences, including at least one end-to-end platform replacement or re-platforming
• Experience running business-as-usual support and delivery on a legacy platform while migrating off it, with minimal disruption to the business
• Hands-On: drafting the decks, writing the specs, and driving engineering in partnership with engineering leads.
• User-Focused: you excel at uncovering deep user needs through interviews, data, and design thinking.
• Data Driven: you use data to help drive decisions in areas like design, content, and prioritization
• Decisive: can lead and manage projects with minimal oversight and make independent decisions, but know when to reach out when guidance or additional feedback is needed
• Detail Oriented: documenting end-to-end functional, technical, reporting, and data needs
• Flexible: you want to work in a fast-paced environment requiring you to flex between analytical, strategic, and operational aspects of the job
• Strong Interpersonal and Collaborative Skills: excellent communication and stakeholder management
• Experienced with Agile Processes: able to break down features into user stories and work with engineers
• Digital and Analytics Tooling: experience with web analytics, tag management, marketing automation, BI tools

Responsibilities

• Own the Digital Roadmap: define, structure, and deliver strategy for public websites, content management, customer data, and content publishing.
• Build the Modern Content and Data Stack: lead selection, design, and implementation of CMS, CDP, and publishing toolchain.
• Drive External Digital Experience: champion design excellence, SEO, and intuitive workflows.
• Run BAU and Land the Migration: manage legacy stack delivery while migrating to new platforms with minimal disruption.
• Translate Needs into Execution: document and triage requests; write specs, define MVPs, prioritize backlogs, and ensure delivery timelines.
• Coordinate across functional areas: Marketing, Communications, Legal, Data, and Tech to deliver integrated solutions.
• Establish governance: publish standards, reviews, and platform operating procedures.

Skills

Digital strategy

Stakeholder management

User-centric design

Data-driven decision making

Agile delivery

Education

Bachelor’s or Master’s degree in Information Systems, Computer Science, Marketing, or related fields

Tools

Headless CMS

Customer Data Platform

Content publishing workflows

Web analytics

BI tools

Job description

Blackstone is the world’s largest alternative asset manager. Blackstone seeks to deliver compelling returns for institutional and individual investors by strengthening the companies in which the firm invests. Blackstone’s over $1.3 trillion in assets under management include global investment strategies focused on real estate, private equity, credit, infrastructure, life sciences, growth equity, secondaries and hedge funds. Further information is available at www.blackstone.com.

Business Description

Blackstone Technology & Innovations (BXTI) is the technology team at the core of each of Blackstone’s businesses and new growth initiatives. Serving both internal and external clients, we work to build the next generation of systems that manage risk, create efficiency, and improve transparency within the firm and across our broad community of investors and portfolio companies. BXTI is fast paced and entrepreneurial—our open, iterative design processes and rapid pace of development mean that everyone on the team can make an impact from day one. We are problem solvers who can take projects from idea to implementation. We believe in active mentoring and developing excellence. We collaborate to find the best answers for our customers, our investors, and Blackstone. We are critical to the firm maintaining its competitive edge and driving best-in-class digital experiences across all user touchpoints.

Job Description

We are currently seeking a dynamic Senior Vice President to serve as the lead for Digital within our Marketing Technology team, who has a strong passion for building modern, content-driven digital experiences at scale. As a member of the Marketing Technology team, you’ll own our public-facing web estate, content management, customer data, and content publishing capabilities end to end. You are equal parts problem solver and operator with an instinct for identifying what matters, a bias for action, and the resilience to see things through. This role will have a particular emphasis on the transformative build, standing up a modern content management platform, a customer data platform, and the publishing workflows that power our public websites and campaigns while simultaneously owning business‑as‑usual delivery on the legacy stack and seeing it safely through migration. This is a hands‑on role: you will be drafting the decks, writing the specs, coordinating stakeholders, and driving engineering in partnership with our engineering leads.

Responsibilities

• Own the Digital Roadmap: Define, structure, and deliver the strategy for our public websites, content management, customer data, and content publishing capabilities. Act as the first responder to business needs, whether it’s a content gap, process friction, or a brand-new digital capability.
• Build the Modern Content and Data Stack: Lead the selection, design, and implementation of a modern content management platform, customer data platform, and publishing toolchain. Get into the detail: templates, content models, taxonomy, integrations, personalization, and analytics instrumentation.
• Drive External Digital Experience: Shape the experiences that our audiences meet first. Champion design excellence, SEO, and intuitive workflows that set a new bar for digital engagement.
• Run BAU and Land the Migration: Own day-to-day delivery, support, and release management on the legacy digital stack while sequencing and executing the migration to the new platforms. Keep the lights on without slowing the transformation down.
• Translate Needs into Execution: Partner with Marketing, Communications, Design, and engineering leads to document and triage requests across web, content, data, and campaign systems. Write the specs, define MVPs, prioritize backlogs, and ensure delivery timelines are met.
• Coordinate across functional business and technology areas: Marketing, Communications, Legal and Compliance, Data, and Technology to ensure we deliver complete solutions, not isolated features. Push for integration, not just implementation.
• Institutionalize Process & Governance: Establish content governance, publishing standards, review and approval workflows, and platform operating procedures. Champion sustainable ways of working, across intake, prioritization, delivery, and documentation.

Qualifications

• Bachelor’s or Master’s degree in Information Systems, Computer Science, Marketing, or related fields preferred
• 10+ years of experience in digital, marketing technology, or product and engineering delivery roles preferred
• Deep, current hands‑on experience with modern headless or composable content management platforms, customer data platforms, and content publishing workflows including the integration, personalization, and analytics layers around them
• Track record of building and launching public-facing websites and digital experiences, including at least one end-to-end platform replacement or re-platforming effort
• Experience running business‑as‑usual support and delivery on a legacy platform while migrating off it, with minimal disruption to the business
• Hands‑On: you draft the decks, write the specs, and drive engineering in partnership with engineering leads. You are in the detail every day and comfortable working directly in the platforms you own
• User-Focused: you excel at uncovering deep user needs through interviews, data, and design thinking. You can build compelling user flows and personas for external audiences
• Data Driven: you use data to help drive decisions in areas like design, content, and prioritization
• Decisive: can lead and manage projects with minimal oversight and make independent decisions, but know when to reach out when guidance or additional feedback is needed
• Detail Oriented: you have experience recording detailed requirements or design documents and are comfortable documenting end-to-end functional, technical, reporting, and data needs
• Flexible: you want to work in a fast-paced environment requiring you to flex between analytical, strategic, and operational aspects of the job. Regardless of the need, you’re happy to roll up your sleeves to get any job done
• Strong Interpersonal and Collaborative Skills :you have excellent written and verbal communication skills. You also know how to drive consensus among stakeholders, manage expectations, and keep strong relationships
• Experienced with Agile Processes: you have worked in agile environments and know how to break down key features into appropriate user stories. You have experience working closely with Engineers through the software development lifecycle
• Digital and Analytics Tooling: experience with web analytics, tag management, marketing automation, search, and data visualization and BI tools, as well as agile methodologies and tools

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Expected annual base salary range

$176,250 - $250,000

Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.

Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;
• Marketing Blackstone funds to new or existing clients;
• Supervising or training securities licensed employees;
• Structuring or creating Blackstone funds/products; and
• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.