Web Specialist

LifeBridge Health; Baltimore (MD); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Wellness programs

Mental health support

403(b) plan

Tuition reimbursement

Paid time off

On-site parking

Job summary

LifeBridge Health is seeking a Web Specialist to maintain and enhance our patient-facing websites and internal tools. You will collaborate with marketing, IT, and design to deliver accessible, fast, and compliant web experiences across devices.

The role emphasizes CMS management, data-driven optimization, and close partnership with stakeholders to align digital initiatives with organizational goals.

Qualifications

• Bachelor's degree in Web Design, Web Development, Computer Science, or related field or equivalent experience.
• 3+ years of professional web design and development with a strong portfolio of responsive sites.
• Healthcare website experience or knowledge of HIPAA/ADA/WCAG compliance is a plus.
• Proficiency with front-end CMS platforms (WordPress, Drupal, etc.).
• Familiarity with HTML, CSS, JavaScript, and web analytics/SEO.
• Experience with design tools such as Adobe Creative Suite, Sketch, or Figma.
• Experience integrating digital tools (domains, plugins, third-party services).

Responsibilities

• Maintain and update LifeBridge Health websites and digital properties.
• Collaborate with stakeholders to gather information, design, develop, and measure digital experiences.
• Translate creative concepts into web implementations ensuring accessible, fast, and compliant sites.
• Work with designers/marketers to ensure seamless user experience across devices.
• Monitor analytics and optimize content/UX based on data and feedback.
• Assist IT/back-end teams to troubleshoot and improve website performance.

Skills

Web design

Web development

Healthcare websites

HTML/CSS/JavaScript

UX principles

SEO & Analytics

Education

Bachelor's degree in Web Design / Web Development / CS

Tools

WordPress

Drupal

Google Analytics

BrightEdge

Adobe Creative Suite

Sketch

Figma

Job description

Summary

The Web Specialist is an integral member of the digital marketing team who collaborates cross functionally to design, develop and maintain websites and digital experiences that engage patients, caregivers, and our internal team. This person is proactive, detail-oriented and is comfortable making design and technical decisions while ensuring all digital solutions align with our organization's goals, standards and user needs.

Essential Functions

Manage Website and Digital Properties

The Digital Marketing Specialist is responsible for maintaining and updating all websites for LifeBridge Health, including customer-facing digital properties, as well as internal tools and Intranets.

Tasks

• Manage and update website content via CMS platforms (WordPress, Drupal, etc.), ensuring content is up-to-date, relevant, and aligned with marketing campaigns.
• Coordinate with clients and key stakeholders throughout LifeBridge Health to gather information, design and develop, and ultimately measure and improve digital experiences.
• Simplify complex data through easy-to-navigate digital experiences
• Ensure websites are accessible, optimized for speed, and meet all necessary regulatory and compliance standards (HIPAA, WCAG, etc.).
• Ensure web projects meet user needs, enhance digital presence, and align with business objectives while balancing creativity with practical constraints (e.g., resources, timelines).
• Collaborate closely with designers and marketers to translate creative concepts to life on the web while ensuring a seamless user experience across different devices.

Analyze and Optimize

The Digital Marketing Specialist assists in analyzing data from websites, campaigns, and other digital projects to help with reporting and future marketing strategies.

Tasks

• Regularly review web traffic analytics (Google Analytics, SCO, Accessibility Standards,Freshpaint, etc.) to understand user behavior, identify anomalies, patterns, and gather other performance measurements.
• Work closely with Service Lines and other corporate clients to make content and website recommendations - leveraging expertise in user experience, website best practices and first-party data (forms submissions, Google Analytics, and more)
• Build dashboards and generate reports on website performance
• Serve as SEO expert, leveraging tools like Google Search Console and BrightEdge to ensure LifeBridge Health digital properties are ranking competitively for relevant keywords
• Leverage user experience data to constantly iterate and improve user experience

Collaborate and Communicate

The Digital Marketing Specialist engages with internal and external stakeholders to align on priorities, project timelines and deliverables.

Tasks

• Engage with internal teams (marketing, IT, content, etc.) to ensure the seamless integration of digital assets and campaigns.
• Work with back-end developers and IT to troubleshoot, resolve issues, and enhance website performance. Understand and contribute to the technical side of web infrastructure.
• Communicate technical concepts and design solutions to non-technical stakeholders
• Develop processes and workflows, and partner with Marketing Project Management to ensure job requests are efficiently handled.

Continuous Improvement

The Digital Marketing Specialist is required to stay up-to-date on all digital marketing and website trends and best practices. Additionally, they are responsible for understanding healthcare compliance rules and best practices to protect user privacy.

Tasks

• Monitor and review the digital experiences of our regional competitors
• Stay up-to-date with the latest web development trends, technologies, and best practices.
• Identify opportunities to optimize and improve the web user experience based on analytics, feedback, and industry advancements.

Qualifications/Requirements

• Bachelor's degree in Web Design, Web Development, Computer Science, or a related field (or equivalent work experience).
• 3+ years of professional experience in web design and development, with a strong portfolio of responsive websites and applications.
• Proven experience working in healthcare-related websites or understanding of healthcare-specific regulations and compliance (HIPAA, ADA, WCAG) is a plus.
• Proficiency in front-end Content Management Systems (Wordpress, Drupal, etc.).
• Familiarity with back-end technologies (HTML, CSS, JavaScript, etc.).
• Experience with web analytics, SEO best practices, and website performance optimization.
• Familiarity with design tools such as Adobe Creative Suite, Sketch, Figma, or similar.
• Experience integrating digital tools into a website's functionality (Domains, Plugins, Third-party tools and services)

Benefits

• Medical, dental, and vision coverage starting the first of the month after hire, plus wellness programs and mental health support
• 403(b) retirement plan with employer match, pension, and life and disability insurance
• Tuition reimbursement toward advanced degrees and specialty certifications
• Generous paid time off, fitness discounts, and free on-site parking

About Sinai Hospital

Sinai Hospital of Baltimore is a nationally recognized academic medical center, a designated Level II Trauma Center, and the largest community hospital in Maryland. As part of LifeBridge Health - one of the region's most comprehensive healthcare systems - Sinai delivers advanced care with a mission to improve the health of the communities we serve, and to take care of the people who take care of patients.

About LifeBridge Health

LifeBridge Health is a dynamic, purpose-driven health system redefining care delivery across the mid-Atlantic and beyond, anchored by our mission to "improve the health of people in the communities we serve." Join us to advance health access, elevate patient experiences, and contribute to a system that values bold ideas and community-centered care.

With over 14,000 employees, 130 care locations, and two million annual patient encounters, we combine strategic growth, innovation, and deep community commitment to deliver exceptional care anchored by five leading centers in Maryland.

Our organization thrives on a culture of CARE BRAVELY-where compassion, courage, and urgency drive every decision, empowering teams to shape the future of healthcare.

LifeBridge Health complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression. LifeBridge Health does not exclude people or treat them differently because of race, color, national origin, age, disability, sex or sexual orientation and gender identity/expression.