Web Specialist

Georgia State University; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

Tuition assistance

Retirement plan

Job summary

Georgia State University is seeking a Web Specialist within Public Relations and Marketing Communication. The role focuses on managing university websites using WordPress, developing digital experiences, coordinating content updates, and collaborating with marketing, communications, and assessment teams to align with strategic plans.

The ideal candidate has a bachelor's in a business field, solid CMS experience, and proficiency in HTML/CSS, WordPress, and SEO.

Qualifications

• Bachelor's degree in business; 3 years of enterprise CMS experience or equivalent.
• Strong HTML/CSS, WordPress, and SEO knowledge.
• Experience with CMS platforms and content management workflows.

Responsibilities

• Proficient in WordPress and manage university websites to support content delivery to diverse audiences.
• Collaborate with Marketing Communications, PR, and Outcomes Assessment to align content with strategic plans.
• Prepare and update website content; develop plans and wireframes; coordinate reviews and distribution on schedule.
• Use Google Analytics and other tools to gain insights and improve user experience.
• Promote the digital team in meetings and trainings; ensure proper use of official marks and branding.

Skills

WordPress

Google Analytics

HTML/CSS

SEO optimization

UI design

Content creation

Project management

Education

Bachelor's degree in business

Tools

WordPress

Google Analytics

Google Data Studio

Adobe Creative Suite

Job description

Web Specialist

Public Relations and Marketing Communication

Georgia State University

Georgia State website managers use WordPress to serve content to arange of external audiences to achieve a dynamic set of goals.These managers create digital experiences to dynamically presentnew and fresh information to possibly hundreds of thousands ofinterested visitors. Each web manager must be skilled at thewebsite development process and take advantage of the extensiveproject management, ticketing, assessment, concept, andsite-building tools the university makes available.

WHAT MAKES GSU A GREAT PLACE?

• Generous benefits, including health, dental, vision, tuitionassistance, retirement, etc.
• A knowledge-sharing organization that works collaborativelywith diverse partners.
• Professional development opportunities and mentorship
• A rapidly growing center within an academic setting

We're looking for an individual who possesses technical andinterpersonal skills as their job activities continually bouncebetween the management aspects of WordPress and meaningfulcollaborative institutional relationships with others at theuniversity. We value people who are additive to the culture of asmall and nimble team who defines themselves as innovators throughcontinual improvement, critical thinking, and discovery.

HERE IS WHAT YOU WILL DO

• The right candidate is expected to be proficient in their fieldand is committed to strengthening applicable standards andcompliance requirements from the federal government, the state, theBoard of Regents of the University System, and Georgia StateUniversity.
• Daily, the website managers will work with others who managemarketing, communication, and outcomes assessment to support theirassigned units' vision, mission, and strategic plan. To accomplishthese goals requires a meaningful contribution to the planning ofmarket communications and promotional strategies, contentdistribution, feedback, event activities, and materials thatsupport the array of services the units offer. The execution ofthis work will often include mutually supportive crosscommunications of the various service units available throughoutthe university that support other departments.
• Work includes preparing and updating material for assignedwebsites. This work may be routine and accomplished in a ticketingsystem or require a though project plan. Completed work isevaluated by management from a continual improvement perspective tobetter the quality and increase the team member's skills.
• The role develops a plan and is comfortable assigning tasks toothers they work with, can build wireframes when required, createscontent, coordinates reviews, and executes distribution withinspecified internal and external deadlines. The use of GoogleAnalytics (GA) is essential, and a successful candidate will lovethe platforms we use beyond GA to gain insight and improve theuser's experience.
• Website managers work closely with central with PR andMarketing Communications personnel, as applicable, regardingappropriate and valid use of assets in matters of officialUniversity marks, photography, video, and writing standards.
• Website managers promote the digital team in various meetingsand across a broad constituency, including presentations atlearning sessions, new employee orientations, staff programs, andevents.

Qualifications :

Minimum Requirements:

• Candidates should have a bachelor's degree in a business fieldand three years of enterprise-level content management systemexperience or a combination of education and relatedexperience.

Preferred Hiring Requirements:

• Preferred candidates will have a background in operations oflarge-scale in a college or university setting.
• Current knowledge and experience also in HTML/XHTML, CSS,WordPress, and SEO optimization.
• Knowledge and use of project management systems
• Advanced knowledge and experience with current versions ofAdobe Creative Suite, with particular emphasis on the use ofPhotoshop and XD
• You know about typography, digital photography, and videoproduction in a responsive framework.
• Skilled in UI design and content creation as it relates to webassets and the integration of external systems.
• You will have a proven record of successful remote work.
• You have two years of experience planning and documentinginformation architecture and are comfortable with the process ofwebsite discovery with clients.
• Must have three years of experience using Apple OS, iOS,Android
• One year of experience with Google Analytics campaign and eventtracking
• One year experience building Google Data Studio reports