Web Program Manager — AI-Driven Growth & Strategy

Sia; California; Hybrid; USD 96,000 - 117,000; Full time

Job summary

At Sia, the Marketing Advisory team seeks a Web Program Manager to orchestrate enterprise-ready web initiatives across marketing, product, design, engineering, and analytics. You will translate strategy into delivery plans, manage senior stakeholder expectations, and drive cross-functional execution.

You will lead optimization efforts in SEO, content strategy, and site governance, ensuring scalable processes and measurable impact on performance and customer experience.

Qualifications

• 5–8 years of experience in web marketing, digital marketing, or related roles.
• Experience managing complex, cross-functional web initiatives from planning through launch.
• Bachelor's degree required.
• Strong understanding of the full marketing funnel, SEO, analytics, and content strategy.
• Ability to navigate ambiguity and drive initiatives to completion.

Responsibilities

• Own intake, planning, prioritization, and delivery of web initiatives for the consumer marketing site.
• Lead cross-functional teams across product marketing, design, engineering, analytics, SEO, legal, and brand.
• Identify risks and dependencies early and drive resolution.
• Develop optimization opportunities for site performance and user experience.
• Translate marketing objectives into actionable web plans and roadmaps.
• Establish governance and scalable operational processes for the growing web program.

Skills

Web marketing

Cross-functional collaboration

Project management

SEO basics

Content strategy

Analytics

Stakeholder management

Strategic planning

Education

Bachelor's degree

Tools

Project management tools

Job description

At Sia, the Marketing Advisory team seeks a Web Program Manager to orchestrate enterprise-ready web initiatives across marketing, product, design, engineering, and analytics. You will translate strategy into delivery plans, manage senior stakeholder expectations, and drive cross-functional execution.

You will lead optimization efforts in SEO, content strategy, and site governance, ensuring scalable processes and measurable impact on performance and customer experience.