Web Marketing Program Manager (Contract)

Sia; California; Ibrido; USD 96.000 - 117.000; Tempo pieno

Descrizione del lavoro

At Sia, the Marketing Advisory team seeks a Web Program Manager to orchestrate enterprise-ready web initiatives across marketing, product, design, engineering, and analytics. You will translate strategy into delivery plans, manage senior stakeholder expectations, and drive cross-functional execution.

You will lead optimization efforts in SEO, content strategy, and site governance, ensuring scalable processes and measurable impact on performance and customer experience.

Competenze

• 5–8 years of experience in web marketing, digital marketing, or related roles.
• Experience managing complex, cross-functional web initiatives from planning through launch.
• Bachelor's degree required.
• Strong understanding of the full marketing funnel, SEO, analytics, and content strategy.
• Ability to navigate ambiguity and drive initiatives to completion.

Mansioni

• Own intake, planning, prioritization, and delivery of web initiatives for the consumer marketing site.
• Lead cross-functional teams across product marketing, design, engineering, analytics, SEO, legal, and brand.
• Identify risks and dependencies early and drive resolution.
• Develop optimization opportunities for site performance and user experience.
• Translate marketing objectives into actionable web plans and roadmaps.
• Establish governance and scalable operational processes for the growing web program.

Conoscenze

Web marketing

Cross-functional collaboration

Project management

SEO basics

Content strategy

Analytics

Stakeholder management

Strategic planning

Formazione

Bachelor's degree

Strumenti

Project management tools

Descrizione del lavoro

About Sia Experience - Marketing Advisory

Sia Experience is the end-to-end marketing and customer experience arm of Sia. Agile and collaborative, our Marketing AdvisoryBusiness Line is recognized for delivering high-impact, growth-focused solutions by blending marketing, CX, creative, AI, and deep industry expertise.

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury, consumer goods, finance, energy, and more to scale operational excellence and drive brand-led growth through AI- and data-driven strategies. Our teams lead full-funnel marketing transformations—from strategy and go-to-market execution to experience design, performance measurement, and sustainable impact.

• EmploymentType:W2only
• Compensation:$70-$85 hour
• Duration:Full-time(40hours/week)throughDecember31,2027 (12 month contract)
• Schedule:Monday–Friday,9:00AM–5:00PM PST
• Office: Hybrid
• Location: West Coast Preferred

About the Role

As a Web Program Manager, you'llserve as a trusted partner to enterprise technology clients, helping orchestrate complex web programs that span multiple initiatives, products, and stakeholder groups. You'llwork across marketing, product, design, engineering, analytics, and business teams to align priorities, drive execution, and advance strategic webobjectives.

Impact

By bringing clarity to priorities, dependencies, and opportunities, you'llhelp clientsoperatemore effectively and make smarter decisions about their web investments. Your work will improve how programs are planned, prioritized, executed, andoptimized—ultimately drivingstronger customer experiences and business outcomes.

Key Responsibilities

Program Management & Delivery

• Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
• Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
• Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
• Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
• Partner closely with the Consumer Marketing WebLeadto align on roadmap priorities, resourcing, tradeoffs, and strategic direction
• Identifyrisks, dependencies, and blockers early and proactively drive resolution

Strategic Problem Solving & Optimization

• Continuouslyidentifyopportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
• Proactively surface risks, gaps, inefficiencies, andemergingopportunities, bringing forward recommendations and proposed solutions
• Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
• Drive process improvements that improve scalability, execution quality, and stakeholder experience
• Apply web best practices and strategic thinking to both new initiatives and existing site experiences
• Establish and refine operational processes, documentation, and governance frameworks that support a growing web program

Web Strategy & Planning

• Translate marketing and businessobjectivesinto actionable web recommendations and project plans
• Evaluate requests through the lens of business impact, user experience, technical feasibility, SEO, analytics, brand standards, and long-term site health
• Contribute to roadmap planning and prioritization discussions byidentifyinghigh-impact opportunities and recommending tradeoffs when necessary
• Ensure web initiatives support broader marketing goals and customer journey objectives
• Partner with stakeholders to define success metrics and measurement approaches for key initiatives

Stakeholder Management & Communication

• Serve as the primary point of contact for assigned initiatives, driving alignment across stakeholders andmaintainingmomentum throughout the project lifecycle
• Consolidatefeedback,facilitatedecision-making, and communicate recommendations, risks, dependencies, and progress clearly
• Escalate strategic decisions, roadmap shifts, and major risks to the Consumer Marketing Web Lead when appropriate
• Lead recurring project communications, stakeholder reviews, and status updates
• Build strong relationships across stakeholder groups while effectively navigating competing priorities and perspectives

Analytics & Performance

• Use data and performance insights to inform recommendations, prioritization decisions, and optimization opportunities
• Monitor key performance indicators andidentifytrends, risks, and areas for improvement
• Partner with analytics stakeholders to develop reporting, measurement frameworks, and performance reviews
• Communicate performance outcomes, insights, and recommendations to stakeholders and leadership
• Translate performance data into actionable next steps and roadmap opportunities

What Success Looks Like

• AI-native operator — you use AI fluently across drafting, synthesis, and analysis. You think in agents and automation, not just prompts. You bring this capability to the role from day one
• Projects are effectively scoped, planned, and delivered with strong stakeholder alignment and minimal oversight
• Stakeholders view you as a trusted partner who can independently drive initiatives forward and navigate ambiguity
• Web initiatives are prioritized effectively based on business impact, effort, dependencies, and strategic value
• Opportunities for optimization and improvement are proactivelyidentifiedand acted uponCross-functional teamsremaininformed, aligned, and accountable throughout the project lifecycle
• Risks, blockers, and dependencies are surfaced early and managed effectively
• Web recommendations are grounded in data, businessobjectives, and industry best practices
• Operational processes become more scalable, efficient, and effective over time
• Site performance, user experience, and overall program health continuously improve through proactive ownership
• Work is organized, timelines are managed, and nothing falls through the cracks

• 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
• Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
• Proven experience managing complex, cross-functional web initiatives from planning through launch
• Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
• Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention

Demonstrated experience with:

• Landing page strategy
• SEO fundamentals and optimization
• Content strategy and information architecture
• User journeys and conversion best practices
• Website governance and operational processes
• Web analytics and performance measurement
• Experience using data and insights to inform recommendations, prioritization decisions, and optimization opportunities
• Strong project and program management skills, including prioritization, dependency management, stakeholder communication, and risk mitigation
• Experience collaborating cross-functionally with marketing, product marketing, design, engineering, analytics, legal, and brand teams
• Ability to independently navigate ambiguity, make recommendations, and drive initiatives to completion
• Bachelor's degreerequired

Preferred:

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware, e-commerce, or devices web marketing background
• Experience with project management tools
• Content strategy experience (educational guides, product exploration, editorial calendars)
• Agency coordination experience

Diversity, Equity, Inclusion & Belonging

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact. Please visit our website for more information.

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

Work Authorization & Sponsorship

At this time, Sia does not intend to pursue employment with applicants who will require now or in the future visa by our company for work authorization in the United States (i.e., H1-B visa, F-1 visa (OPT), TN visa, or any other non-immigrant status).