Web Optimization and Support Analyst
Dartmouth College
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Job summary
Dartmouth College seeks a Web Optimization and Support Analyst to advance the Geisel site’s visibility through SEO and GEO practices. The role includes hands-on WordPress support across a large hybrid environment and training of departmental staff, balancing ongoing ticket work with proactive optimization projects.
Under the Web Architect, you will audit discoverability, develop a phased roadmap, implement metadata/markup changes, and report progress to leadership.
Qualifications
- Bachelor's degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML / CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Responsibilities
- Conduces ongoing technical and content audits of the Geisel web using SEO/GEO tools to identify visibility gaps.
- Develops and maintains a prioritized roadmap of subsites to address based on visibility gap and density.
- Stays current on GEO practice and adapts roadmap as the discipline matures.
- WordPress training and page-building support for departments lacking dedicated web staff; balances reactive and proactive work.
- Reports progress to Web Architect and Director of Communications.
- Implements page-structure changes and structured data markup on priority pages.
- Collaborates with departments to plan content and structural redesigns and to advise on writing for SEO and AI-generated answers.
- Tracks and reports on organic search performance and AI-visibility indicators.
Skills
Education
Tools
Job description
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
Position Information
Posting date 09/22/2026
Open Until Filled Yes
Position Number
Position Number 1001124
Position Title
Position Title Web Optimization and Support Analyst
Hiring Range Minimum
Hiring Range Minimum $68,700
Hiring Range Maximum
Hiring Range Maximum $85,900
Union Type
Union Type Not a Union Position
SEIU Level
SEIU Level Not an SEIU Position
FLSA Status
FLSA Status Exempt
Employment Category
Employment Category Regular Full Time
Scheduled Months per Year
Scheduled Months per Year 12
Scheduled Hours per Week
Scheduled Hours per Week 40
Schedule
Location of Position
Hanover, NH 03755 Vail 7
Remote Work Eligibility? Hybrid
Is this a term position?
Is this a term position? No
If yes, length of term in months.
If yes, length of term in months. NA
Is this a grant funded position?
Is this a grant funded position? No
Position Purpose
Serves as Geisel's specialist in search engine optimization ( SEO ) and generative/AI engine optimization ( GEO ), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web.
Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes.
Continues Geisel's WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Description
Required Qualifications - Education and Yrs Exp
Required Qualifications - Education and Yrs Exp Bachelors or equivalent combination of education and experience
- Bachelor's degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO , digital marketing analytics, or web development with meaningful SEO /optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO /analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML / CSS ; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
- Direct experience with generative/AI engine optimization ( GEO ) concepts and practice.
- Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
- Familiarity with MariaDB/MySQL-backed applications and multisite WordPress at scale (tens of thousands of pages).
- Experience with structured data/schema.org markup implementation.
603-646-5123
Department Contact's Phone Number
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Employment in this position is contingent upon consent to and successful completion of a pre- employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Yes
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
- Conducts ongoing technical and content audits of the Geisel web using SEO / GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps.
- Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff.
- Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures.
Technical Implementation
- Implements approved page-structure changes: URL /redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model.
- Implements structured data/schema markup and other technical GEO elements on priority pages.
- Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration.
- Works directly with department stakeholders on priority subsites to plan and execute content and structural redesigns, including for departments without their own web staff.
- Advises content owners on writing and structuring content for both traditional search and AI-generated answers.
WordPress Support & Training
- Provides day-to-day WordPress support to end users: troubleshooting, page building assistance, and guidance on the multisite environment.
- Develops and delivers training (documentation, mini-courses, office hours) for faculty, staff, and department editors on WordPress and content best practices.
- Builds out pages and simple sites on behalf of departments that lack the staff capacity to do so themselves.
Measurement & Reporting
- Tracks and reports on organic search performance, AI-visibility indicators, and the impact of completed optimization projects.
- Provides regular updates to the Web Architect and Director of Communications on roadmap progress and results.
Collaboration
- Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms).
- Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content.
- Coordinates with Dartmouth’s central Web Strategy, Design, and Infrastructure department as needed.
Professional Development
- Maintains current knowledge of SEO , GEO , and WordPress developments and shares relevant findings with the team.
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-- Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.
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-- Performs other duties as assigned
Required fields are indicated with an asterisk (*).
- * How did you learn about this employment opportunity?
- Current Dartmouth employee (Please specify full name below)
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- Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)
- jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)
- Recruiter (Please specify full name or event below)
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- Chronicle of Higher Education
- Glassdoor
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- HigherEdMilitary
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- Other (Please specify below)
- If you would like to add more information to your answer, please specify here:
(Open Ended Question)
Required Documents
- Cover Letter
- Resume
Optional Documents
- Curriculum Vitae
- Writing Portfolio
- Organizational Chart
Dartmouth College Office of Human Resources | 7 Lebanon Street Suite 203 | Hanover, NH 03755 | Ph 603.646.3411 | jobs@dartmouth.edu
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