Web Growth & CRO Lead — Scale B2B SaaS

Cresta; United States; On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision

Remote work setup budget

Paid parental leave

Retirement savings plan

Commuter benefits

Job summary

Cresta GmbH in the United States is seeking a Growth Marketing Manager, Web & CRO to own Cresta.com as a high-performing growth engine. You will lead strategy, roadmap, and execution to drive organic traffic, improve conversion rates, and generate pipeline.

Collaborating with marketing, design, operations, and agencies, you will build scalable processes for experimentation, localization, analytics, and site governance, with a strong emphasis on measurement and governance.

Qualifications

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS.
• Experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution.
• Hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
• Experience working closely with and managing external web or design agencies.
• Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
• Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization.
• Excellent cross-functional communication and stakeholder management skills.
• High attention to detail and strong sense of quality for web experiences and brand presentation.

Responsibilities

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
• Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
• Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Skills

Web marketing

Growth marketing

A/B testing

Project management

Cross-functional

GA4 proficiency

Looker BI

Tools

GA4

Looker

Webflow CMS

Job description

Cresta GmbH in the United States is seeking a Growth Marketing Manager, Web & CRO to own Cresta.com as a high-performing growth engine. You will lead strategy, roadmap, and execution to drive organic traffic, improve conversion rates, and generate pipeline.

Collaborating with marketing, design, operations, and agencies, you will build scalable processes for experimentation, localization, analytics, and site governance, with a strong emphasis on measurement and governance.