Growth Marketing Manager, Web & CRO

Cresta; United States; On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, vision

Remote work setup budget

Paid parental leave

Retirement savings plan

Commuter benefits

Job summary

Cresta GmbH in the United States is seeking a Growth Marketing Manager, Web & CRO to own Cresta.com as a high-performing growth engine. You will lead strategy, roadmap, and execution to drive organic traffic, improve conversion rates, and generate pipeline.

Collaborating with marketing, design, operations, and agencies, you will build scalable processes for experimentation, localization, analytics, and site governance, with a strong emphasis on measurement and governance.

Qualifications

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS.
• Experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution.
• Hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
• Experience working closely with and managing external web or design agencies.
• Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
• Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization.
• Excellent cross-functional communication and stakeholder management skills.
• High attention to detail and strong sense of quality for web experiences and brand presentation.

Responsibilities

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
• Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
• Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Skills

Web marketing

Growth marketing

A/B testing

Project management

Cross-functional

GA4 proficiency

Looker BI

Tools

GA4

Looker

Webflow CMS

Job description

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

Role Overview:

Cresta is looking for a Growth Marketing Manager, Web & CRO to own and evolve our website as a high-performing growth engine. This person will lead the strategy, roadmap, and execution for Cresta.com — driving organic traffic, improving conversion rates, and turning the website into a measurable source of pipeline and revenue. You’ll work cross-functionally across marketing, design, operations, and external agency partners to deliver a best-in-class web experience while building scalable processes for experimentation, localization, analytics, and site governance. This is a highly visible role with direct impact on how Cresta shows up to prospects, customers, and the market.

Responsibilities:

• Own website strategy and roadmap, ensuring Cresta.com evolves alongside the growth of the business and marketing organization.
• Spearhead the website CRO strategy, designing and running a continuous testing and experimentation program to improve conversion rates across key pages and user journeys, turning more visitors into MQLs and pipeline.
• Manage web intake and prioritization, managing 5+ new weekly requests across stakeholders and maintaining a clear, transparent backlog and delivery plan.
• Project manage internal stakeholders and external partners, working in lockstep with our web agency to scope, prioritize, QA, and ship high-quality work.
• Oversee Webflow CMS operations, including page builds, updates, QA, publishing workflows, and governance standards.
• Elevate website quality through improvements to messaging clarity, information architecture, template consistency, and overall user experience.
• Lead website localization efforts, partnering with the International Marketing Manager to define requirements, manage implementation, and establish scalable workflows for multi-language site expansion.
• Build website performance reporting and insights, partnering with Marketing Ops to ensure clean measurement across GA4, Looker dashboards, and downstream systems.
• Proactively identify and evaluate new tools, technologies, and industry trends to improve site performance, administration, and competitive positioning.

Qualifications:

• 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
• Demonstrated experience owning a marketing website end-to-end, including roadmap development, prioritization, and cross-functional execution
• Deep hands-on experience with enterprise web CMS platforms, including page builds, updates, QA, and publishing workflows.
• Experience working closely with and managing external web or design agencies
• Proficiency with GA4 and Looker or similar BI tools; hands-on experience with web experimentation and A/B testing to drive conversion improvements.
• Strong project management and organizational skills, with the ability to manage high volumes of incoming requests while maintaining clarity and prioritization
• Excellent cross-functional communication and stakeholder management skills
• High attention to detail and strong sense of quality for web experiences and brand presentation

Preferred Qualifications:

• Industry-specific experience or hypergrowth scale-up experience

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Salary + Equity.

Base Salary Range: $130,000.00 - $170,000.00

Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.