Web & Email Strategy Specialist

Nashville Public Radio; New York (NY); On-site; USD 75,000 - 80,000; Full time

Job summary

Children’s Aid is seeking a Web and Email Specialist to manage the organization’s website, email campaigns, and digital platforms, reporting to the Director of Digital Strategy. The role emphasizes content maintenance, campaign execution, and performance monitoring to advance the digital strategy and engage users.

The ideal candidate will have a bachelor’s degree in Marketing, Communications, Digital Media, or a related field and at least three years of experience with CMS and email tools.

Qualifications

• Resume and Cover Letter required.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.
• Minimum of three (3) years of experience managing websites and email marketing campaigns.
• Proficiency with website content management systems (CMS) and email marketing platforms, such as Mailchimp, Engaging Networks, or similar tools.
• Working knowledge of HTML, CSS, Adobe Creative Suite or Canva, and Google Analytics.
• Demonstrated ability to analyze website and email performance data to support continuous improvement and optimization.
• Demonstrated project management and organizational skills, with the ability to manage multiple priorities and meet deadlines.
• Demonstrated attention to detail and commitment to producing accurate, high-quality work.
• Demonstrated ability to communicate effectively and collaborate with cross-functional teams.
• Commitment to supporting Children's Aid's mission through effective digital communications.

Responsibilities

• Maintain and update website content, ensuring alignment with brand guidelines and organizational messaging.
• Plan, build, test, and deploy email campaigns, including audience segmentation and A/B testing.
• Troubleshoot website and email issues, coordinating with vendors and technical partners as needed.
• Implement and monitor digital accessibility best practices in collaboration with internal and external partners.
• Monitor and analyze website and email performance metrics, using data and insights to support optimization efforts that improve engagement and overall performance.
• Provide recommendations to enhance user experience, audience engagement, and conversion across digital platforms.
• Stay current on emerging digital tools, trends, and best practices to support continuous improvement of the organization's digital strategy.
• Collaborate with communications, content, and digital team members to support integrated marketing and communications campaigns.
• Perform other duties and special projects as assigned.

Skills

Analytics

Communication

Project management

Collaboration

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Mailchimp

Engaging Networks

CMS

Adobe Creative Suite/Canva

Google Analytics

Job description

Children’s Aid is seeking a Web and Email Specialist to manage the organization’s website, email campaigns, and digital platforms, reporting to the Director of Digital Strategy. The role emphasizes content maintenance, campaign execution, and performance monitoring to advance the digital strategy and engage users.

The ideal candidate will have a bachelor’s degree in Marketing, Communications, Digital Media, or a related field and at least three years of experience with CMS and email tools.