Web & Email Marketing Manager

Tenement Museum; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

An established industry player seeks a detail-oriented Web & Email Marketing Manager to enhance their digital presence. This role involves overseeing email marketing campaigns, managing website content, and driving engagement through strategic digital initiatives. The ideal candidate will have a strong background in HTML/CSS, web analytics, and a passion for storytelling and cultural preservation. Join a mission-driven team dedicated to educating and inspiring visitors through innovative digital experiences. This opportunity offers a collaborative environment where your contributions will significantly impact the Museum's outreach and online revenue growth.

Benefits

Comprehensive Medical, Dental and Vision insurance

403(b) Retirement Plan with up to 5% matching

Generous Paid Time Off

Flexible Spending Account

Employee Assistance Plan

Paid Parental Leave

Qualifications

• 3+ years of experience in web management and email marketing.
• Proficiency in HTML/CSS and email design/coding.
• Strong copywriting and editing skills.

Responsibilities

• Manage email communications and digital campaigns for engagement.
• Update website content and ensure SEO best practices.
• Collaborate across departments for digital needs.

Skills

HTML/CSS

Email Marketing

SEO

Web Analytics

Project Management

Copywriting

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Journalism

Bachelor's degree in History

Tools

WordPress

Google Analytics

Salesforce

Email Marketing Tools

Job description

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This range is provided by Tenement Museum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $80,000.00/yr

The Tenement Museum tells the uniquely American stories of immigrants, migrants, and refugees in the ongoing creation of our nation. Located in the heart of the Lower East Side, the Museum educates and inspires visitors through guided tours, exhibits, digital storytelling, and public programs.

Position Summary

The Tenement Museum is seeking a detail-oriented, and technically savvy Web & Email Manager to oversee the Museum’s website and email marketing channels. This role is responsible for maintaining a dynamic and user-friendly web presence, managing digital campaigns that drive engagement, and supporting online revenue growth through ticket sales, donations, and merchandise.

The ideal candidate has 3+ years of professional experience in web management and email marketing, is comfortable with HTML/CSS, and thrives in a collaborative, mission-driven environment.

Key Responsibilities

Email Marketing (50%)

• Own the planning, creation, and deployment of all email communications including newsletters, event promotions, fundraising campaigns, and ticketing reminders.
• Design and code custom HTML email.
• Manage and segment subscriber lists to ensure relevant and personalized outreach.
• Analyze email performance metrics and recommend optimization strategies.
• Collaborate with marketing, development, and education teams to support online campaigns, event promotion, and visitor experience.
  
  

Website Management (40%)

• Manage content updates on TenementMuseum.org using CMS (e.g., WordPress).
• Liaise with external developers and vendors on technical improvements, bug fixes, and new feature implementations.
• Ensure web content is accurate, timely, accessible, and aligned with brand and marketing goals.
• Implement SEO best practices to improve visibility and user engagement.
• Monitor web analytics and generate routine performance reports using tools such as Google Analytics.
  
  

Digital Integration & Support (10%)

• Ensure consistent branding and messaging across digital platforms.
• Maintain and troubleshoot integrations between the website, CRM, and third-party tools.
• Support cross-departmental digital needs, such as form creation and campaign-specific web assets.
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, History, or a related field.
• 3+ years of experience in website and email marketing management.
• Proficiency in HTML/CSS; experience designing and coding responsive emails.
• Hands-on experience with CMS platforms (WordPress preferred).
• Strong copy writing and editing skills.
• Proficiency with email marketing tools (Account Engagement/Pardot, or similar).
• Familiarity with CRM platforms (Salesforce, or similar).
• Strong grasp of SEO, web analytics, and accessibility best practices.
• Highly organized with excellent attention to detail and project management skills.
• Demonstrated ability to work collaboratively across departments and functions.
• Passion for the mission of the Tenement Museum, a deep appreciation for storytelling, immigration history, and a strong commitment to cultural institutions and historical preservation a plus.
  
  

Benefits

• Comprehensive Medical, Dental and Vision insurance
• 403(b) Retirement Plan with up to 5% matching contribution
• Generous Paid Time Off (including Vacation, Personal, and Sick Days)
• Flexible Spending Account and Transit Checks
• Employee Assistance Plan/Headspace
• Paid Parental Leave
• Salary range is estimated at $70,000 - $80,000, commensurate with experience.
  
  

To Apply

Please submit your resume, cover letter, and a few examples of relevant work (e.g., web pages or email campaigns) via our career portal at https://www.tenement.org/jobs/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Museums, Historical Sites, and Zoos

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