Web Developer & Optimization Specialist Sr.

Habitat For Humanity Of Durham; Raleigh (NC); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Coastal Federal Credit Union in Raleigh, NC seeks a Sr. Web Developer & Optimization Specialist to lead website design, UX optimization, and CRO efforts to drive digital acquisition, member engagement, and growth.

You will manage analytics, attribution, and vendor partnerships, while supporting paid media campaigns and intranet enhancements. The role requires strong expertise in SEO, analytics, and conversion optimization, with a track record of improving funnel performance.

Qualifications

• Five years of experience in web development, UX optimization, and digital marketing operations.
• Bachelor's degree in web development, digital marketing, CS, or related field; or 4 years of additional experience in lieu of degree.

Responsibilities

• Lead website design and UX optimization with usability, accessibility, and CRO best practices.
• Conduct usability and A/B testing to improve member engagement and application completion rates.
• Optimize layouts, navigation, forms and content to drive memberships and product conversions.
• Monitor end-to-end user journeys across web, ads, and online applications; identify friction points.
• Design solutions to streamline navigation and increase conversion efficiency.
• Own SEO strategy including keyword research and technical SEO improvements; monitor rankings and trends.
• Configure GA dashboards, goals, events, and cross-platform attribution.
• Support paid search, display, and retargeting campaigns with technical coordination.
• Maintain and optimize intranet (Tides) to support internal communications.

Skills

Web development

UX optimization

Digital marketing

SEO strategy

Analytics

A/B testing

CRO

Conversion optimization

Google Analytics

Attribution tracking

Paid media support

Intranet management

Education

Bachelor's degree in web development or related field

UX design / SEO coursework

Tools

Google Analytics

GTM

GA4

SEO tools

Job description

Job Title: Web Developer & Optimization Specialist Sr.

Position Location: Raleigh, NC. Hybrid, 3 days a week in office

Job Summary:

The Sr. Web Developer & Optimization Specialist leads the design, development, optimization, and performance of Coastal's public website to support digital acquisition, member engagement, and strategic growth objectives. This role owns website UX, conversion rate optimization (CRO), SEO strategy, and analytics, with a strong focus on optimizing digital funnels that drive new membership, product applications, and self-service adoption.

The position manages Google Analytics and attribution tracking, partners with vendors to ensure end-to-end measurement, and provides technical leadership and backup support to digital marketing initiatives including paid search, display, and retargeting. The role also maintains and optimizes Coastal's intranet (Tides) to support internal communications and employee experience.

As a key contributor to the Coastal team, your responsibilities will be:

(30%) Website Design, UX & Conversion Optimization

• Lead website design and UX optimization by applying usability, accessibility, and conversion-focused best practices; including the graphic design.
• Conduct usability testing, A/B testing, and ongoing optimization to improve member engagement and application completion rates.
• Optimize page layouts, navigation, forms, and content to drive new memberships and product conversions aligned with strategic goals.

(20%) User Journey Analysis & Funnel Optimization

• Monitor and analyze end-to-end user journeys across web, digital ads, and online applications.
• Identify friction points, drop-offs, and performance gaps using behavioral and analytics data.
• Design and deploy solutions that streamline navigation, improve channel selection (apply now, schedule an appointment or call), and increase conversion efficiency.

(15%) SEO Strategy & Organic Growth

• Own SEO strategy by conducting keyword research, optimizing site architecture, and implementing technical SEO improvements.
• Optimize content and structure for evolving search behavior, including AI-driven conversational search platforms, such as ChatGPT, Grok and others.
• Monitor rankings, traffic, and search trends to continuously improve organic acquisition performance.

(15%) Analytics, Attribution & Performance Reporting

• Manage Google Analytics and related tools by configuring dashboards, goals, events, and conversion tracking.
• Partner with vendors and internal teams to ensure accurate cross-platform tracking and full-funnel attribution.
• Generate actionable insights and recommendations to inform website, SEO, and digital campaign optimization.

(10%) Digital Acquisition & Paid Media Technical Support

• Ensure landing pages, tracking, tagging, and conversion paths are optimized to maximize ROI and performance.
• Manage and enhance Google Business Profiles and third-party location and review platforms (e.g., Yelp) to support local SEO, traffic growth, and conversions.
• Provide technical coordination and backup support for paid search, display, and retargeting campaigns.

(10%) Intranet (Tides) Management & Optimization

• Maintain and enhance the intranet (Tides) by managing content in coordination with VP of Communications, functionality, and user experience.
• Troubleshoot technical issues and implement improvements to support internal communications and employee engagement.
• Collaborate with internal stakeholders to ensure intranet content remains current, usable, and aligned with organizational needs.

Interested? Here are the qualifications we need to see on your resume:

Experience:

• Five years of experience in web development, UX optimization, and digital marketing operations.
• Experience with financial services or credit union websites and digital acquisition strategies preferred.

Education:

• Bachelor's degree in web development, digital marketing, computer science, or a related area; or four years of additional experience in lieu of degree
• Advanced coursework or certification in UX design, SEO, or digital advertising preferred

Deadline for Application: All resumes must be received on or before 10/2/2026

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at [e-mail]. Request for reasonable accommodation will be considered on a case by case basis.

"It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together."

-Tyler Grodi, CEO

VEVRAA Federal Contractor

Equal Opportunity/Affirmative Action Employer

Minority/Female/Disability/Veterans