Web Developer & Digital Marketing Specialist

StrongSteps Behavioral Health Foundation; United States; Remote; EUR 42,000 - 66,000; Full time

Job summary

StrongSteps Behavioral Health Foundation is seeking a creative Web Developer & Digital Marketing Specialist to build and maintain our digital presence. You will work closely with the Executive Director and Outreach & Development team to manage WordPress and execute campaigns, content, and community outreach.

You will develop webpages, lead digital campaigns, create social content, and ensure branding consistency while collaborating across departments to promote programs and services.

Qualifications

• Hands-on experience using WordPress is required.
• Experience building, editing, and maintaining WordPress websites.
• Experience with WordPress themes, plugins, menus, forms, and layouts.
• Experience with digital marketing, communications, social media management, or related area.
• Ability to create professional and engaging digital content.
• Experience managing or creating content for social media platforms (Facebook, Instagram, LinkedIn).
• Strong written communication, proofreading, and editing skills.
• Strong attention to detail and consistent branding.
• Ability to manage multiple projects, priorities, and deadlines.
• Ability to work independently, take initiative, and troubleshoot problems.
• Comfortable learning and working with new technology and digital platforms.

Responsibilities

• Manage, maintain, and regularly update the WordPress website.
• Create webpages and landing pages for programs, events, fundraising, careers, and community initiatives.
• Work with WordPress themes, plugins, page builders, forms, and integrations.
• Troubleshoot website errors and issues.
• Ensure webpages are responsive across devices.
• Improve accessibility, usability, SEO, and performance.
• Integrate online forms, registrations, donations, and email sign-ups.
• Develop and implement digital marketing campaigns to raise awareness.
• Create and schedule content for Facebook, Instagram, and LinkedIn.
• Develop graphics, banners, and other digital marketing assets.
• Create email campaigns and newsletters for community outreach.
• Support digital marketing for campaigns, events, partnerships, and initiatives.
• Maintain consistent branding across digital platforms.
• Monitor analytics and performance metrics.
• Suggest new ideas to boost online engagement and community awareness.
• Coordinate with leadership to keep information accurate.

Skills

WordPress

Digital marketing

Social media management

Content development

Communication

Project management

Independent work

Tech troubleshooting

Education

College degree in marketing, communications, web development, graphic design, IT, or related field

Tools

WordPress

Elementor

HTML

CSS

Canva

Adobe Creative Cloud

Google Analytics

Google Search Console

Meta Business Suite

Job description

About the role

StrongSteps Behavioral Health is seeking a creative and motivated Web Developer & Digital Marketing Specialist to join our growing team. This position will play an important role in building and maintaining our digital presence while helping the organization connect with individuals, families, community partners, donors, volunteers, and supporters.

Working closely with the Executive Director and Outreach & Development team, this role combines hands-on WordPress website management with digital marketing, social media, content development, and community outreach .

We are looking for someone who can take an idea and turn it into an effective webpage, digital campaign, social media post, email, event promotion, or other online experience. As StrongSteps continues to grow, this person will have an opportunity to help shape our digital presence and how our organization communicates with the community.

What you\'ll do

• Manage, maintain, and regularly update the StrongSteps WordPress website .
• Create new webpages and landing pages for programs, services, events, fundraising campaigns, careers, volunteer opportunities, and community initiatives.
• Work with WordPress themes, plugins, page builders, forms, menus, and website integrations.
• Troubleshoot website errors, broken links, formatting issues, plugin conflicts, and other basic technical problems.
• Ensure webpages are responsive and work properly on desktop, tablet, and mobile devices.
• Help improve website accessibility, usability, performance, and search engine optimization (SEO).
• Integrate online forms, registration systems, donation platforms, email sign-ups, and other third-party tools.
• Develop and implement digital marketing campaigns to increase awareness of StrongSteps programs and community initiatives.
• Create and schedule content for social media platforms, including Facebook, Instagram, and LinkedIn.
• Develop graphics, flyers, website banners, social media content, event materials, and other digital marketing assets.
• Create email marketing campaigns, newsletters, community announcements, and event promotions.
• Support digital marketing for fundraising campaigns, community events, volunteer recruitment, partnerships, and organizational initiatives.
• Help maintain consistent StrongSteps branding, messaging, graphics, and visual standards across digital platforms.
• Monitor website traffic, social media engagement, email performance, and other marketing analytics.
• Recommend new ideas and strategies to improve online engagement and community awareness.
• Coordinate with leadership and program staff to ensure website and marketing information remains accurate and up to date.
• Assist with other communications, marketing, website, and outreach projects as the organization grows.

Qualifications

Required

• Hands‑on experience using WordPress is required.
• Experience building, editing, and maintaining WordPress websites.
• Experience working with WordPress themes, plugins, menus, forms, and page layouts.
• Experience with digital marketing, communications, social media management, or a related area.
• Ability to create professional and engaging digital content.
• Experience managing or creating content for social media platforms such as Facebook, Instagram, and LinkedIn.
• Strong written communication, proofreading, and editing skills.
• Strong attention to detail and ability to maintain consistent branding.
• Ability to manage multiple projects, priorities, and deadlines.
• Ability to work independently, take initiative, and troubleshoot problems.
• Comfortable learning and working with new technology and digital platforms.

Preferred

• Experience with Elementor or another WordPress page builder .
• Basic knowledge of HTML and CSS.
• Experience with Canva, Adobe Creative Cloud, or similar graphic design tools.
• Knowledge of SEO and website optimization.
• Experience with Google Analytics and Google Search Console.
• Experience with Meta Business Suite or other social media management platforms.
• Experience creating email marketing campaigns and newsletters.
• Experience with online fundraising, event registration, CRM, or donation platforms.
• Photography, video editing, or short-form video content experience is a plus.
• Previous experience working with a nonprofit, behavioral health organization, healthcare organization, or community-based organization is a plus.

A college degree in marketing, communications, web development, graphic design, information technology, or a related field is welcomed but not required . We value demonstrated experience, creativity, technical ability, reliability, and a willingness to grow with our organization.

About StrongSteps Behavioral Health Foundation

StrongSteps Behavioral Health Foundation is a nonprofit, peer-led organization dedicated to improving access to mental health support and essential services across Upstate New York. Our work is grounded in lived experience, allowing us to connect with individuals in a way that is authentic, compassionate, and effective.

We focus on addressing real-life barriers that impact well-being, including access to housing, care coordination, and community-based support services. By meeting individuals where they are, we help them navigate complex systems and build pathways toward stability and long-term success.

Through partnerships with healthcare providers, community organizations, and local resources, we ensure individuals receive the support they need to move forward with confidence.

What We Do

At StrongSteps, we provide services that directly support individuals facing mental health and life stability challenges, including:

• Care management and service coordination
• Housing navigation and support services
• Connections to food, healthcare, and community resources
• Advocacy and guidance through complex systems

Our approach is rooted in peer support principles - we believe lived experience is a powerful tool for building trust, promoting recovery, and creating meaningful change.

Why Work With StrongSteps

Working at StrongSteps is more than just a job - it\'s an opportunity to make a real impact in people\'s lives every single day.

You\'ll be part of a team that values lived experience and uses it to guide meaningful, person-centered support.