Marketing Specialist

Positive Behavior Steps; Saint Petersburg (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

Positive Behavior Steps in Saint Petersburg, Florida is searching for a passionate individual to enhance our marketing efforts. This role involves developing strategies that align with our mission, creating engaging content, and analyzing market trends to promote growth.

The ideal candidate holds a Bachelor's degree in Marketing or Communications and has experience in a relevant marketing role. Strong communication skills and proficiency in digital marketing tools are essential.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven experience in a marketing role, preferably in a non-profit or educational environment.
• Strong written and verbal communication skills are essential.
• Proficiency in digital marketing tools and platforms is necessary.
• Ability to work independently and collaboratively with a team.

Responsibilities

• Develop and implement marketing strategies that align with our mission.
• Create compelling content for social media, email newsletters, and our website.
• Analyse market trends and competitor activities to identify opportunities.
• Collaborate with teams for cohesive messaging and branding.
• Manage marketing campaigns from conception to execution.

Skills

Written communication

Verbal communication

Digital marketing tools

Content creation

Market analysis

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Graphic design software

Video editing software

Job description

Overview

Join our dynamic team at Positive Behavior Steps as we seek a passionate individual to drive our marketing initiatives. In this position, you will play a pivotal role in enhancing our brand presence and engaging with our community.

Key Responsibilities

• Develop and implement marketing strategies that align with our mission and objectives.
• Create compelling content for various platforms including social media, email newsletters, and our website.
• Analyse market trends and competitor activities to identify opportunities for growth.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.
• Manage marketing campaigns from conception to execution, monitoring their effectiveness and making adjustments as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in a marketing role, preferably within a non-profit or educational environment.
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a team.

Nice to Have

• Experience with graphic design and video editing software.
• Familiarity with SEO and content marketing best practices.
• Knowledge of behavioural health or education sectors.