Web & Digital Mrkting Mgr

Ascentria Care Alliance; Worcester (MA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive benefits

Opportunities for professional growth

Job summary

Ascentria Care Alliance in Worcester, Massachusetts is seeking a Website & Digital Marketing Manager to enhance digital experiences and drive engagement. This role involves managing SEO, social media, email campaigns, and online fundraising while ensuring brand consistency and adherence to accessibility standards.

The ideal candidate will have at least five years of experience in digital marketing and a bachelor's degree in a related field. This position offers an opportunity to make a meaningful impact within a nonprofit organization.

Qualifications

• Five or more years of experience managing websites and digital marketing in a nonprofit.
• Strong knowledge of SEO, SEM, and paid digital advertising.
• Experience supporting recruitment marketing or donor engagement strategies.

Responsibilities

• Lead and optimize Ascentria's websites and digital platforms.
• Develop integrated digital marketing campaigns for various initiatives.
• Manage relationships with digital vendors and technology partners.

Skills

Website management

Digital marketing

SEO

Social media management

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

WordPress

Google Analytics 4

Google Tag Manager

Elementor

Job description

Website & Digital Marketing Manager

Drive Digital Innovation. Amplify a Mission. Change Lives.

At Ascentria Care Alliance, marketing is about more than clicks and campaigns—it's about helping children, families, refugees, immigrants, seniors, and communities move forward and thrive.

We're looking for an experienced Website & Digital Marketing Manager who is passionate about creating exceptional digital experiences, driving meaningful engagement, and using data to tell powerful stories. If you thrive in a fast-paced environment where your work has a direct impact on people's lives, we'd love to meet you.

Why You'll Love This Role

You’ll lead Ascentria's digital presence, overseeing our websites, social media, digital marketing strategy, SEO, analytics, email campaigns, paid advertising, and online fundraising efforts. Every campaign you launch and every website enhancement you make helps connect people to critical services, recruit mission‑driven employees, engage donors, and strengthen the communities we serve.

This is an opportunity to blend creativity, technology, analytics, and leadership while helping one of New England's largest nonprofit human service organizations tell its story.

What You’ll Do

• Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user‑friendly experience.
• Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness.
• Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies.
• Oversee digital fundraising initiatives and online engagement campaigns.
• Supervise and mentor our Marketing Specialist while fostering professional growth.
• Partner with marketing, IT, Advancement, and program leaders to create compelling digital content.
• Monitor campaign performance using Google Analytics 4 and other reporting tools, turning data into actionable insights.
• Manage relationships with digital vendors and technology partners.
• Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards.
• Stay ahead of emerging digital trends and recommend innovative strategies that strengthen Ascentria's digital presence.

What You Bring

We're looking for someone who combines strategic thinking with hands‑on execution.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization.
• Advanced experience with WordPress and Elementor.
• Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Understanding of WCAG/ADA website accessibility standards.
• Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple priorities while consistently delivering high‑quality work.
• Valid driver's license with the ability to travel occasionally between Ascentria locations.

Why Ascentria?

For more than 150 years, Ascentria Care Alliance has been committed to helping people reach their full potential. Every member of our team plays a role in strengthening individuals, families, and communities across New England.

When you join Ascentria, you'll find:

• A mission where your work truly matters
• Collaborative, supportive leadership
• Opportunities for professional growth
• The ability to make a measurable impact every day
• Competitive compensation and comprehensive benefits
• A culture built on compassion, innovation, and service