Impact Web Developer & Digital Marketing Lead (Nonprofit)

StrongSteps Behavioral Health; New York (NY); On-site; USD 55,000 - 85,000; Full time

Job summary

StrongSteps Behavioral Health Foundation seeks a Web Developer & Digital Marketing Specialist to build and maintain our digital presence, connecting with individuals, families, partners, donors, volunteers, and supporters.

Collaborate with the Executive Director and Outreach & Development team, managing WordPress sites, campaigns, and content while shaping our online presence and community communications.

Qualifications

• Hands-on WordPress experience is required.
• Experience building, editing, and maintaining WordPress websites.
• Experience with WordPress themes, plugins, menus, forms, and page layouts.
• Experience with digital marketing, communications, social media management, or related area.
• Ability to create professional and engaging digital content.
• Experience managing or creating content for social media platforms such as Facebook, Instagram, and LinkedIn.
• Strong written communication, proofreading, and editing skills.
• Attention to detail and ability to maintain consistent branding.
• Ability to manage multiple projects, priorities, and deadlines.
• Ability to work independently, take initiative, and troubleshoot problems.
• Comfortable learning and working with new technology and digital platforms.

Responsibilities

• Manage, maintain, and regularly update the StrongSteps WordPress website.
• Create new webpages and landing pages for programs, services, events, fundraising campaigns, careers, volunteer opportunities, and community initiatives.
• Work with WordPress themes, plugins, page builders, forms, menus, and website integrations.
• Troubleshoot website errors, broken links, formatting issues, plugin conflicts, and other basic technical problems.
• Ensure webpages are responsive and work properly on desktop, tablet, and mobile devices.
• Help improve website accessibility, usability, performance, and SEO.
• Integrate online forms, registration systems, donation platforms, email sign-ups, and other third-party tools.
• Develop and implement digital marketing campaigns to increase awareness of StrongSteps programs and community initiatives.
• Create and schedule content for social media platforms, including Facebook, Instagram, and LinkedIn.
• Develop graphics, flyers, website banners, social media content, event materials, and other digital marketing assets.
• Create email marketing campaigns, newsletters, community announcements, and event promotions.
• Support digital marketing for fundraising campaigns, community events, volunteer recruitment, partnerships, and organizational initiatives.
• Help maintain consistent StrongSteps branding, messaging, graphics, and visual standards across digital platforms.
• Monitor website traffic, social media engagement, email performance, and other marketing analytics.
• Recommend new ideas and strategies to improve online engagement and community awareness.
• Coordinate with leadership and program staff to ensure website and marketing information remains accurate and up to date.
• Assist with other communications, marketing, website, and outreach projects as the organization grows.

Job description

StrongSteps Behavioral Health Foundation seeks a Web Developer & Digital Marketing Specialist to build and maintain our digital presence, connecting with individuals, families, partners, donors, volunteers, and supporters.

Collaborate with the Executive Director and Outreach & Development team, managing WordPress sites, campaigns, and content while shaping our online presence and community communications.