Web Designer & Digital Strategist

Union College; City of Schenectady (NY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Generous vacation, sick, personal time

On-campus fitness facility access

Tuition exchange

403(b) Retirement Plan

Disability salary continuation

Job summary

Union College in Schenectady, NY seeks a Web Designer & Digital Strategist to own its web presence. You will bridge visual design, content strategy, and light front-end work within a Drupal environment, collaborating with a small two-person web team reporting to the VP for Communications and Marketing.

The role requires 4-6+ years of digital/web design experience, a strong portfolio, and interest in content strategy. Hybrid work and a competitive salary are offered alongside extensive benefits.

Qualifications

• 4-6+ years of digital/web design experience; entrepreneurial initiative and broad skill set.
• Portfolio demonstrating clean web layout design, strong typography, intuitive UX/UI, and responsive design.
• Interest or experience in content strategy, user journey mapping, content hierarchy, copy editing, and digital media strategy.
• Hands-on CMS experience; Drupal experience highly desirable.
• Basic to intermediate front-end coding skills (HTML, CSS, JavaScript) to implement design tweaks.
• Strong project management skills; ability to shepherd projects with clients.
• Self-directed with initiative; adapt in a higher education environment.

Responsibilities

• End-to-End Web & Visual Design: create responsive layouts and assets aligned with brand and admissions goals.
• Content Strategy & Digital Storytelling: plan and refine digital content for clear navigation and messaging.
• Drupal Management & Light Front-End Work: update site layouts with light CSS/HTML tweaks.
• Digital Brand Stewardship: maintain digital visual standards across channels.
• Cross-Departmental Collaboration: partner with campus stakeholders to translate goals into web solutions.
• All-Hands Pitching In: support team initiatives and campus communications.

Skills

Web design

Content strategy

UX/UI

Front-end coding

Project management

Collaboration

Education

Bachelor’s degree

Tools

Drupal CMS

Google Analytics

Job description

We are seeking a versatile, energetic, and self-motivated Web Designer & Digital Strategist to take ownership of our web-based digital presence. As part of a small, nimble web team at Union, this is a unique "soup-to-nuts" opportunity for an entrepreneurial professional looking to make a direct impact.

Web Designer & Digital Strategist

Pay Status and Classification:

Exempt, Regular Full-time. This position is not eligible for relocation assistance or visa sponsorship.

Location:

Hybrid available.

Position Purpose:

In this role, you will bridge visual web design, digital content strategy, and light front-end execution in a Drupal environment. If you thrive in a collaborative environment where everyone wears multiple hats and you crave the opportunity to help shape your role to meet organizational goals, this position is for you.

You will work as part of a two-person web team reporting to the Vice President for Communications and Marketing, and working in close collaboration with the Assistant VP for Content Strategy.

Essential Responsibilities and Duties:

• End-to-End Web & Visual Design: Conceptualize and design responsive web layouts, landing pages, digital campaign assets and user interfaces that align with the college's brand and admissions goals.
• Content Strategy & Digital Storytelling: Collaborate across departments to plan, structure, and refine digital content, ensuring site navigation, page architecture, and messaging effectively to students, faculty and alumni.
• Drupal Management & Light Front-End Work: Manage and update site layouts within our Drupal CMS, applying light CSS/HTML modifications and front-end tweaks to enhance user experience and maintain site aesthetics.
• Digital Brand Stewardship: Working with our CMO and AVP for Content Strategy, maintain and evolve digital visual standards, ensuring brand consistency across all public-facing digital channels.
• Cross-Departmental Collaboration: Serve as a strategic digital partner to internal campus stakeholders—helping translate their departmental goals into effective web solutions.
• All-Hands Pitching In: As part of a small team, step in where needed to support team initiatives, web initiatives, and broader campus communications.

Qualifications:

• Experience: 4-6+ years of digital/web design experience, with flexibility for a high-energy candidate possessing strong entrepreneurial initiative and a broad skill set required.
• Visual & Web Design: Portfolio demonstrating clean web layout design, strong typography, intuitive UX/UI principles, and responsive design execution.
• Content Strategy Interest: Experience or strong interest in user journey mapping, content hierarchy, copy editing, and digital media strategy.
• CMS Experience: Hands-on experience working inside a Content Management System (Drupal experience is highly desirable).
• Technical Aptitude: Basic to intermediate front-end coding skills (HTML, CSS, basic JavaScript) to implement design tweaks and troubleshoot page layouts.
• Project Management skills: An ability to work collaboratively with clients to shepherd projects throughout the entire process.
• Adaptability & Initiative: Self-directed mindset with a desire to take ownership, solve diverse challenges, and shape a role in an "all hands on deck" higher education environment.

Preferred Qualifications:

• Prior experience in higher education or working with non-profit / institutional brands.
• Familiarity with web accessibility guidelines (WCAG) in an academic setting.
• Basic experience with digital analytics (Google Analytics) or SEO best practices to inform content strategy decisions.
• Bachelor’s or other degree.

Compensation:

The annual salary range for this position is $75,000 - $85,000. Except for roles with a set rate of pay, the wage/salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The stated hiring rate/range represents the College’s good faith and reasonable estimate of the rate/range of possible compensation at the time of posting.

Location:

Schenectady, NY

We offer exceptional benefits including:

• Generous Vacation, Sick, and Personal Time
• Winter Recess Break in Addition to Paid Holidays (in accordance with policy)
• Healthcare: Medical (PPO & HDHP), Dental, and Vision Insurance (Flexible Spending and Dependent Care Accounts)
• Free On-Campus Fitness Facility Access and Discounts for On-Campus Wellness Programs
• Pre and Post Tax participation in a 403(b) Retirement Plan
• Salary Continuation Program in the event of Disability
• Tuition Exchange

Background Checks:

In accordance with our background check policy, finalists for hire will undergo a background check that includes education, employment, and criminal convictions.

E-Verify Participation:

Union College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. Learn more about E-Verify and your Right to Work (Derecho a Trabajar).