Web Designer & Digital Experience Coordinator

Fort Lauderdale United FC; Fort Lauderdale (FL); On-site; USD 29,000 - 39,000; Full time

Job summary

Fort Lauderdale United FC is seeking a hands-on, in-person Web Designer to lead visual design, UX, and ongoing maintenance of the club’s web properties. You will ensure on-brand, compelling experiences to drive ticket sales, youth program enrollments, and fan engagement.

You will collaborate with the Digital Media & Social team on landing pages, microsites, and conversion optimization, working in English and Spanish, across WordPress/Webflow, with a strong focus on performance and UX

Qualifications

• 2 years of web design experience with a portfolio demonstrating strong visual design and UX sensibility.
• Proficiency in WordPress, Webflow, or equivalent CMS platforms.
• Strong skills in UI/UX design tools such as Adobe XD or Figma.
• Working knowledge of HTML and CSS for front-end customization.

Responsibilities

• Design and maintain the club website and microsites in English and Spanish.
• Create and update landing pages for ticket sales, youth enrollment, sponsorship inquiries, and events.
• Ensure design consistency with brand guidelines across desktop and mobile.
• Collaborate on conversion-optimized page layouts and UTM-tracked landing pages.
• Build and update web graphics, banners, and digital assets.
• Manage CMS updates and content publishing for news, rosters, schedules, and promotions.
• Conduct UX audits and recommend navigation, load speed, and mobile improvements.
• Support email template design in coordination with the Email & CRM Marketing Manager.

Skills

Web design

UX design

WordPress

Webflow

HTML

CSS

Adobe XD

Figma

Tools

Adobe XD

Figma

Job description

This role is responsible for the visual design, UX, and day-to-day maintenance of Fort Lauderdale United FC’s web properties, ensuring the club’s websites are visually on-brand, easy to navigate, and optimized to convert visitors into ticket buyers, youth program enrollees, and fans. This position sits within Brand & Creative but works closely with the Digital Media & Social team on landing pages, campaign microsites, and conversion optimization.

Responsibilities

• Design and maintain the FTL UTD club website and microsites (women’s team, men’s team, youth platform) in English and Spanish
• Create and update landing pages for ticket sales, youth program enrollment, sponsorship inquiries, and event promotions
• Ensure all web design is consistent with brand guidelines and visually compelling across desktop and mobile
• Collaborate with the SEO/SEM Manager on conversion-optimized page layouts and UTM-tracked landing pages
• Build and update web graphics, banners, and digital display assets
• Manage CMS updates and content publishing for news, rosters, schedules, and promotions
• Conduct regular UX audits and recommend improvements to site navigation, load speed, and mobile experience
• Support email template design in coordination with the Email & CRM Marketing Manager

Qualifications

• 2 years of web design experience with a portfolio demonstrating strong visual design and UX sensibility
• Proficiency in WordPress, Webflow, or equivalent CMS platforms
• Strong skills in Adobe XD, Figma, or similar UI/UX design tools
• Working knowledge of HTML and CSS for front-end customization

Preferred

• Sports, entertainment, or ticketing website experience
• Experience designing bilingual (English/Spanish) web content
• Basic knowledge of GA4 and conversion tracking
• Familiarity with e-commerce or ticketing integrations

This is a hands-on, in-person role in a fast-paced, high-growth environment. Candidates should be prepared to work approximately 60 hours per week across six days and thrive in a culture built on hard work, accountability, and opportunity.

Compensation

Salary range: $29,000 – $39,200, depending on experience. Eligible for performance bonus tied to website performance, conversion optimization, ticket sales, youth program registrations, and digital user experience KPIs.