Lead Web Designer

TalkingParents; Fort Walton Beach (FL); On-site; USD 55,000 - 85,000; Full time

Job summary

TalkingParents is seeking a mid-level Web Designer to join our Marketing team on-site in Fort Walton Beach, FL. You will help keep our websites and emails performing at peak, crafting conversion-focused designs that engage B2B and B2C audiences.

Responsibilities include CRO-driven design of web pages, landing pages, and email templates, plus collaboration with developers and data analysts to optimize journeys and performance.

Qualifications

• Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field or 5+ years of proven equivalent work experience.
• Demonstrated leadership experience with mentoring and developing team members.
• Proven success in conversion rate optimization with measurable results from A/B testing initiatives.
• Experience designing for both B2B and B2C audiences (technology company experience a plus).

Responsibilities

• Lead ideation and creation of high-converting web design comps based on content and ad campaign strategies; focus on CRO and user journey mapping.
• Spearhead ongoing website and landing page optimization via data gathering, analysis, and A/B testing of design and copy elements.
• Apply advanced UI/UX best practices to optimize user journeys and drive conversion improvements.
• Design and optimize landing pages for paid campaigns with a conversion-first mindset.
• Develop conversion-focused email marketing designs that drive engagement and action.

Skills

Conversion optimization

UI/UX design

Email marketing design

A/B testing

Data-driven design

Education

Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field

Tools

HTML

CSS

CSS preprocessors (Less/Sass)

Photoshop

Illustrator

Figma

CMS platforms

JavaScript

Job description

This position is an on-site position. ZipRecruiter has the position listed incorrectly.

What will you do?

This is a mid-level Web Designer role on our Marketing team. With your assistance, our content team's hard work will find the right audience and deliver information and solutions through web and email touchpoints.You will help keep our company and client websites firing on all cylinders and ensure visitors get the most out of their online interactions.

How you'll make an impact:

We are seeking a creative, enthusiastic person who is ready to learn. A strong propensity for attention to detail and out-of-the-box thinking is a must. Your knowledge of web design and top-level optimization practices will wow your coworkers and clients.

Responsibilities:

Strategic Design & Conversion Optimization

• Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate optimization (CRO) and user journey mapping
• Spearhead ongoing website and landing page optimization initiatives through data gathering, analysis, and strategic A/B testing of both design and copy elements
• Apply advanced UI/UX best practices to optimize user journeys and drive measurable conversion improvements
• Design and optimize landing pages specifically for paid advertising campaigns with a conversion-first mindset
• Develop conversion-focused email marketing designs that drive engagement and action

Technical Excellence & Innovation

• Create and maintain websites, web pages, and landing pages by coupling brand standards with design and development best practices
• Maximize content delivery and discoverability through technical SEO, GEO (Generative Engine Optimization), and LLM optimization strategies
• Stay ahead of the evolving digital landscape, including emerging trends in search, AI-driven discovery, and user behavior
• Work with frontend developers to ensure optimal design, SEO, tracking, and performance implementation
• Oversee the creation and maintenance of HTML email templates across various CRM systems
• Work within customer data platforms (CDP) to leverage data for design decisions

Leadership & Collaboration

• Mentor web designer on strategic conversion thinking, technical implementation, and design best practices
• Provide expert, solution-based guidance to team members on web design and optimization strategies
• Collaborate with marketing data analyst and digital marketing specialist to implement and maintain ad trackers and attribution systems
• Foster a culture of testing, learning, and continuous improvement
• Demonstrate thought leadership through innovative, out-of-the-box thinking and problem-solving

Professional Growth

• Maintain continuous focus on professional development and staying current with industry trends, technologies, and best practices
• Bring fresh perspectives and proven strategies from B2B and B2C environments

Position Requirements

Education & Experience

• Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field, OR 5+ years of proven equivalent work experience
• Demonstrated leadership experience with a track record of mentoring and developing team members
• Proven success in conversion rate optimization with measurable results from A/B testing initiatives
• Experience designing for both B2B and B2C audiences (technology company experience a plus)

Technical Proficiency

• Expert-level proficiency in HTML, CSS, and CSS preprocessors (Less or Sass)
• Advanced knowledge of technical SEO best practices, GEO strategies, and LLM optimization
• Experience with a variety of CMS platforms
• Proficient in Photoshop, Illustrator, Figma, and/or other modern design tools
• Strong understanding of ADA compliance and accessibility best practices
• Experience with analytics platforms and data-driven design decision making

Strategic & Creative Skills

• Proven ability to design with conversion optimization as the primary goal
• Deep understanding of UI/UX principles and user journey optimization
• Experience designing high-performing email marketing campaigns
• Strategic thinker with exceptional problem-solving skills and interest in in-depth discovery work
• Out-of-the-box thinking with ability to innovate and test new approaches

Professional Competencies

• Strong, demonstrated written and verbal communication skills with ability to articulate design rationale
• Excellent attention to detail and a keen eye for aesthetics balanced with conversion goals
• Ability to multi-task, prioritize, and manage multiple projects efficiently
• Proven ability to work both independently and collaboratively, completing tasks without direct supervision
• Adaptable, proactive, with a demonstrated ownership thinking mentality
• Data-driven mindset with ability to analyze results and iterate based on insights

Candidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employment

Bonus Skills

• Experience with Astro
• Experience with GitHub and version control workflows
• Experience with SiteImprove or similar optimization platforms
• Experience with MailChimp or other email marketing/CRM systems
• Experience with Bloomreach or other customer data platforms (CDPs)
• Proficiency in JavaScript for enhanced interactivity and functionality
• Experience with ClickUp or other project management tools
• Experience with Google Optimize, VWO, Optimizely, or other A/B testing platforms
• Familiarity with heatmapping and user behavior tools (Clarity, Hotjar, Crazy Egg, etc.)
• Understanding of conversion copywriting principles
• Experience with marketing automation platforms

NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.

*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.

*TalkingParents is an Equal Opportunity Employer