Web Designer

Perplexity; San Francisco (CA); On-site; USD 180,000 - 210,000; Full time

Job summary

Perplexity in San Francisco is seeking a Web Designer to own the design of marketing and landing pages, ensuring pages look on-brand, clear, beautiful, and fast.

You will create and own the CMS design system, work with Growth and Product Marketing, Brand, and front-end engineers to ship pages quickly, including migration off Framer.

Qualifications

• Portfolio of web and marketing design showing digital branding.
• Experience with CMS/templates and scalable pages.
• Strong visual design with brand, typography, and composition.
• Comfort iterating quickly with engineers.

Responsibilities

• Own the design of marketing and landing pages end-to-end.
• Create and maintain the CMS design system with templates.
• Translate business goals into high-converting page designs.
• Ensure visual consistency across all web touchpoints with Brand.
• Collaborate with front-end engineers to ship pages quickly.
• Contribute strong layout, typography, motion, and interaction design.
• Improve self-serve page creation so the design team focuses on high craft.

Skills

Web design

Brand and growth

Figma

CMS design

Responsive design

Tools

Framer

HTML/CSS

Job description

About The Role

We're looking for a Web Designer to own the design of Perplexity's marketing and landing pages. You'll be the person who makes sure every page we ship looks and feels like it belongs to one of the most exciting AI products in the world - clear, beautiful, and fast.

About The Role

We're looking for a Web Designer to own the design of Perplexity's marketing and landing pages. You'll be the person who makes sure every page we ship looks and feels like it belongs to one of the most exciting AI products in the world - clear, beautiful, and fast.

You're a great designer first and foremost, with the visual taste to set the bar for our web presence. But you also understand how modern web pages get built and maintained. As page volume grows across consumer and enterprise, a big part of this role is making our landing page system more self-serve internally: you'll create and own the design side of our CMS so the rest of the company can spin up on-brand pages without a designer in the loop every time.

You’ll report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, and our front-end engineers.

What you'll do

• Own the design of marketing pages, landing pages, and growth surfaces end-to-end - you're the DRI for web craft
• Create and own the CMS design system: the templates, components, and patterns that let teams build on-brand pages themselves
• Partner with Growth and Product Marketing to translate business goals into compelling, high-converting page designs
• Work with Brand to keep visual consistency across every web touchpoint
• Collaborate directly with front-end engineers to ship pages quickly and at a high quality bar, including the ongoing migration off Framer
• Bring a strong point of view on layout, typography, motion, and interaction design for the web
• Raise the floor on self-serve page creation so the design team can focus on the highest-craft work

What we're looking for

• A strong portfolio of web and marketing design work - landing pages, campaign pages, product marketing sites - that shows you're a designer first
• Excellent visual design skills with a clear sense of brand, typography, and composition
• Hands-on experience designing within and for CMS / templating systems, and an instinct for building scalable, self-serve page systems
• Experience at the intersection of brand and growth - you understand conversion without sacrificing craft
• Comfort working fast and iterating in real time alongside engineers
• Fluency in Figma and a solid understanding of responsive design, accessibility, and web performance
• A clear opinion on what makes a great web page, and the ability to articulate why

Nice to have

• Front-end development knowledge (HTML, CSS, and enough JS to prototype, tweak, and ship)
• Background in brand or marketing design at a consumer tech company
• Familiarity with SEO fundamentals and how design decisions affect discoverability
• Motion design skills for web interactions and micro-animations

Compensation Range

$180K - $210K