Web Designer

S27a; New York, Northern (NY, KY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Broadway Cares/Equity Fights AIDS, the philanthropic heart of Broadway, seeks a web designer who blends design and development. You’ll craft email campaigns, responsive pages and the look of our online presence, collaborating with a developer to bring designs to life in-house.

The role bridges graphic designers and developers, enabling digital experiences that connect supporters and donors while upholding accessibility and brand standards.

Qualifications

• 1–2 years of professional web or digital design experience.
• Strong portfolio in web, email and digital design.
• Expert knowledge of Adobe Creative Cloud and image formats.
• Experience designing responsive emails in Mailchimp.
• Familiarity with WordPress theme design, HTML, CSS and WCAG accessibility.

Responsibilities

• Design responsive, standards-compliant Mailchimp email layouts.
• Redesign and modernize Mailchimp templates to stay on-brand.
• Develop wireframes and designs for new WordPress pages.
• Create WordPress themes with in-house development partner.
• Apply responsive design and accessibility standards.
• Maintain design consistency for broadwaycares.org and dradance.org.
• Translate creative requests into wireframes and finished designs.

Skills

Web design

Email design

Typography

Adobe Creative Cloud

WordPress

HTML/CSS/JavaScript

Accessibility WCAG

Project coordination

Tools

Mailchimp

WordPress themes

Adobe Photoshop

Adobe Illustrator

InDesign

Job description

Job Title: Web Designer
Reports To: Web Developer
Classification: Exempt
Job Type: Full-Time
Location: NYC Hybrid

This is a hybrid position that includes working from our Times Square office at least three days per week.

Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway, bringing together the theater community and its audiences to help people across the country receive lifesaving medications, healthcare, nutritious meals, counseling and emergency financial assistance.

Job Summary:

Broadway Cares/Equity Fights AIDS, the philanthropic heart of Broadway, is seeking a web designer who lives at the intersection of design and development. You are a graphic designer who specializes in web and digital media — someone who knows web color standards and image formats cold, can hand off clean files to a developer and cares as much about how an email renders on a phone as how it looks on a computer.

This role serves as the bridge between our graphic designers and web developer. You will create the digital experiences that connect us with supporters and donors — including email campaigns, responsive web pages and the look of our online presence — while collaborating closely with our developer to bring original designs to life in-house.

Duties/Responsibilities:

Web and Email Design

• Design responsive, standards-compliant Mailchimp email layouts based on project needs

• Redesign and modernize existing Mailchimp templates to keep Broadway Cares’ communications fresh, effective and on-brand

• Develop wireframes and finished designs for new responsive WordPress pages

• Design original WordPress themes to be developed in-house in collaboration with the web developer

• Apply responsive design and accessibility standards to create inclusive experiences

• Help maintain the design and visual consistency of broadwaycares.org and dradance.org

Digital Production and Development Collaboration

• Optimize and process image and design files for web, email and social media, including GIF, JPG, PNG, PSD, AI, INDD and PDF files

• Ensure digital assets meet appropriate file-size, dimensional, color and quality standards across platforms and formats

• Prepare and deliver clean, organized, developer-ready design files and assets

• Collaborate closely with the web developer to translate original designs into functional digital experiences

• Test and refine designs across desktop and mobile devices, email clients and web browsers

• Identify and help resolve design, production and rendering issues

Project Collaboration and Execution

• Translate creative and marketing needs into wireframes, design concepts and finished digital experiences

• Work with the communications, development and production teams to meet marketing, promotional, media and event deadlines

• Manage multiple projects while maintaining accuracy, organization and attention to detail

• Participate actively in project planning, review and problem resolution

Additional Design Responsibilities

When not focused on web and email design, the web designer will:

• Support the in-house graphic designers and video editor across a range of digital and print projects

• Collaborate on social media campaigns, event banners, posters, postcards, invitations, signage, program ads and other materials

• Help catalog, organize and manage the organization’s graphic, photographic and video assets

• Assist with ongoing design maintenance and updates across Broadway Cares’ websites

Organizational Responsibilities

• Participate with the Broadway Cares/Equity Fights AIDS staff in facilitating audience appeals that traditionally take place on Broadway during two six-week fundraising periods each year, including evenings and weekends

• Participate in fundraising events, some of which occur during evenings and weekends

• Support the organization’s mission and contribute to a collaborative, inclusive and respectful workplace

The responsibilities listed above are not exhaustive and may evolve as the role develops. The individual in this position will also be expected to take on additional ad hoc tasks, responsibilities, and projects as assigned by the manager, adapting to the dynamic needs of the team and organization.

Supervisory Responsibilities: None

Required Skills/Abilities:

• One to two years of professional web or digital design experience, preferably with an in-house creative team, agency or nonprofit organization, or as a full-time freelancer

• A strong portfolio demonstrating web, email and digital design work, with a finely tuned eye for typography, layout, color and composition

• Expert knowledge of Adobe Creative Cloud, web image formats and web color standards, including the ability to optimize assets for size and quality

• Experience designing responsive emails in Mailchimp or a comparable platform and a solid understanding of responsive web and mobile standards

• Familiarity with WordPress theme design, HTML, CSS, JavaScript and web accessibility standards, including WCAG

• Ability to translate creative and marketing requests into wireframes, finished designs and clean, developer-ready files

• Exceptional organizational, communication and collaboration skills, with the ability to manage multiple projects and meet strict deadlines in a fast-paced creative environment

• A comprehensive understanding of and commitment to Broadway Cares’ mission

• An affection for dogs

Preferred Skills

• Experience designing content for social media

• Familiarity with video editing, motion graphics or animation

• Knowledge of printing and prepress procedures

Some of the benefits of working at Broadway Cares:

• Generous Vacation and PTO policy

• Defined benefit pension plan in addition to a 401K plan

• Health benefit plan that includes health, dental, vision, disability, and life insurance

About Broadway Cares

As the philanthropic heart of Broadway, Broadway Cares/Equity Fights AIDS harnesses the talent, energy and generosity of the theater community to make a difference far beyond the stages of Broadway.

From iconic Broadway events and in-theater fundraising campaigns to grants supporting nearly 500 organizations nationwide, Broadway Cares turns creativity and compassion into action.

Our work is rooted in the theater, but its impact reaches communities in all 50 states, Puerto Rico and Washington, D.C. Broadway Cares is the single largest financial supporter of the safety net of programs at the Entertainment Community Fund and, in times of crisis, provides emergency humanitarian assistance across the US and around the world.

What we do together makes a difference.

Why work for us?

At Broadway Cares, you’ll be part of a small, collaborative team doing work with an outsized impact.

One day you might be helping bring an only-on-Broadway event to life and the next share the story of a local food pantry hundreds of miles from New York City’s Theater District. Our staff works alongside some of the industry’s most talented artists and professionals while raising and granting millions of dollars each year to help people when they need it most.

We value creativity, curiosity, collaboration and people who care deeply about doing excellent work. You’ll have the opportunity to contribute ideas, take ownership of meaningful projects and see the direct impact of what you help create.

Compensation:

$70,000-$80,000

Broadway Cares/Equity Fights AIDS values a diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, religion, sex, national origin, age, disability, sexual orientation or gender identity. We are committed to creating a dynamic work environment that values diversity, equity and inclusion, respect and integrity for all.