Web Design Specialist

American Society of Hematology; Washington (District of Columbia); On-site; USD 70,000 - 120,000; Full time

Job summary

The American Society for Hematology (ASH) seeks a Web Design Specialist to implement UX-focused updates to the ASH website within our CMS, collaborating with the Digital Content and Web Specialists.

You will create or curate digital media assets that reinforce branding, support campaigns, and ensure accessibility and usability across ASH domains. This role requires a strong eye for detail and teamwork with internal stakeholders.

Qualifications

• Bachelor’s degree in digital design, graphic design, digital marketing, or a related field.
• Minimum of three years of proven experience in web and digital content design.
• Expertise in web content development, web content management systems, content marketing, and user experience/user design principles.
• Must have proficiency with Figma or other wireframing tools.
• Must have proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and/or other graphic design tools.

Responsibilities

• Works with Digital Content Specialist and Web Specialist to update or create pages in the CMS.
• Creates and optimizes digital media assets for use on the website, emails, and social media.
• Collaborates with IT and Strategy teams to implement UI/UX improvements.
• Enhances website visuals to support branding and campaign messaging.
• Maintains a consistent visual identity across ASH’s digital properties.
• Consults with stakeholders to ensure accessibility and usability best practices.
• Tests and reviews changes to the website and CMS with consultants.

Skills

UI/UX design principles

Branding & visual identity

Team collaboration

Project management tools Wrike

Education

Bachelor’s degree in digital design, graphic design, digital marketing, or a related field

Tools

Sitecore

Figma

Adobe Creative Suite

Wrike

Job description

The Web Design Specialist is primarily responsible for implementing user experience (UX) and design updates to the ASH website according to industry best practices. This position works closely with the Digital Content Specialist and Web Specialist to create new web pages and to redesign existing website content within the organization’s content management system (CMS). The Web Design Specialist is also responsible for the creation or curation of digital media assets including photos, videos, and graphics for the web, ensuring that assets adhere to the Society’s branding and style guide.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works closely with the Digital Content Specialist and Web Specialist to update or create pages on the ASH website by implementing best practice design and layout changes in the content management system (CMS).
• Creates and optimizes digital media assets including photos, video, and graphics for use on the ASH website, emails, and social media.
• Works closely with the Manager, Web Strategy and Analytics and the IT department to identify and implement value-adding integrations to improve user interface (UI)/user experience (UX) on the Society’s website.
• Enhances the website with photos, graphics, and videos that support overall branding and align with targeted campaign messaging and business goals.
• Builds and maintains a consistent visual identity and strategy across ASH’s digital properties in line with the Society’s branding and style guide.
• Consults and provides recommendations for UI/UX across the Society’s website presence including ASH Research Collaborative, ASH Publications, and others as needed.
• Ensures the Society’s website presence (across all domains) meets accessibility and usability best practices.
• Works with the Society’s consultants to test, implement, and review changes to the Society's website and CMS.

QUALIFICATIONS, KNOWLEDGE, and SKILLS REQUIRED

• Bachelor’s degree in digital design, graphic design, digital marketing, or a related field required.
• Minimum of three years of proven experience in web and digital content design required; experience with a professional medical society or nonprofit organization strongly preferred.
• Expertise in web content development, web content management systems, content marketing, and user experience/user design principles required. Experience with Sitecore is strongly preferred.
• Must have proficiency with Figma or other wireframing tools.
• Must have proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and/or other graphic design tools (e.g. Canva, etc.).
• Strong understanding of UI/UX best practices, accessibility standards, design principles, and layout composition required.
• Must be able to work in a team-oriented environment, collaborate across multiple departments, and successfully work with internal stakeholders, vendors, and agencies.
• Strong organizational and project management experience that demonstrates a high level of accuracy and attention to detail. Experience with project management tools (especially Wrike) is preferred.

PHYSICAL REQUIREMENTS

Requires ability to speak audibly and listen actively.

Requires ability to use computers, telephones and other office equipment.

Requires periodic out-of-town travel.

May require the ability to stand for long periods of time.

The American Society for Hematology (ASH) is dedicated to cultivating a workplace that prioritizes fairness, respect, and equal opportunity for all employees. We maintain a strict non-discrimination policy and are committed to treating each other with dignity, regardless of race, color, sex, religion, age, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, veteran status, or any other characteristic that is protected by federal, state, or local laws. Our goal is to foster an inclusive environment where everyone can thrive, contribute, and achieve their full potential.