Web & CRM Marketing Manager - FTC 6 Months

Team17; United States; A distancia; USD 80.000 - 120.000; Jornada completa

Descripción de la vacante

Team17 is seeking a Web & CRM Marketing Manager to drive player acquisition and engagement through Team17 channels, including web, email, and CRM. You will own web updates, CMS management, and analytics, collaborating across Brand, Community, Creator, Creative and Performance teams to support GTM strategies for our games.

Day to day you will lead web campaigns, email marketing, CRM workflows, and reporting, ensuring campaigns meet GDPR/data privacy requirements and deliver strong marketing ROI

Formación

• Hands-on web experience with planning and executing web campaigns and CMS management (HubSpot or similar).
• Extensive email marketing experience, including segmentation and campaign execution (HubSpot/Mailchimp).
• Strong CRM knowledge, including lifecycle segmentation and optimization.
• Proficient in analytics and digital measurement; privacy and data compliance awareness.

Responsabilidades

• Lead web planning, updates, CMS management, and UX optimisation to maximise content reach.
• Lead email marketing activity, including strategy, planning, creative, segmentation, and reporting.
• Manage and optimise CRM workflows to improve lifecycle engagement and retention.
• Define and deliver digital marketing campaigns across owned channels in line with title objectives and budgets.
• Set up and execute launches across channels and partners with precision.
• Collaborate with Performance to share learnings and optimise campaigns and pages.
• Translate channel KPIs into actionable insights and ROI recommendations.
• Provide clear and timely creative briefs incorporating best-practice.

Conocimientos

Web campaigns

Email marketing

CRM segmentation

Analytics

Stakeholder management

Herramientas

HubSpot

Mailchimp

GA4

Google Tag Manager

Descripción del empleo

About the role

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email). They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands‑on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

Requirements

Role Responsibilities

• Websites / Web pages – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
• Email – Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
• CRM – Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
• Planning – Define and deliver digital marketing campaigns across our own channels in-line with titleobjectives, target audiences, and budgets
• Launch set-up and execution – Ensure precise set-up through hands‑on management and checking of campaigns delivered through our channels/ or via our partners.
• Optimisation – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
• Reporting & Insights – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
• Creative - Provide clear and timely creative briefs that incorporate best-practice.
• Legal & Data Compliance – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

Technical Skills & Experience

• Hands-on web experience, leading web campaigns and managing the CMS and analytics. Hubspot or similar experience required.
• Email – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
• CRM - Strong understanding of CRM principles, systems, and customer segmentation strategies.
• Tools - Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions.
• GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
• Videogames ecosystem - Passion for video games and understanding of gaming communities is desirable.
• Creative - Understands creative best practice across web and email assets.
• Privacy - Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

People Skills

• Project management skills and ability to manage competing priorities.
• Relationship and stakeholder management across internal & external partners (games studios a bonus).
• Analytical and commercial, with the ability to turn data into recommendations.
• Clear communicator, able to brief partners effectively and champion the function.