Web Content Strategist

University of Iowa

Iowa City (IA)

Hybrid

USD 51,000 - 63,000

Full time

14 days+

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Benefits offered by this job

Health coverage

Retirement plans

Life insurance

Generous leave policies

Tuition assistance

Job summary

The University of Iowa Office of the Provost is hiring a Web Content Strategist to lead web strategy and develop engaging, accessible content that supports university priorities. This role partners across campus to optimize multiple Provost websites, guiding content governance and digital storytelling.

Remote work is available within Iowa with hybrid flexibility. This position emphasizes data-informed decisions, analytics, and best practices to enhance user experience and search performance.

Qualifications

Bachelor’s degree or equivalent in marketing, communications, journalism or related field.
Minimum 1 year in web content strategy, digital communications, or related field.
Experience with content management systems (Drupal, WordPress) for website content.

Responsibilities

Lead web content strategy for Office of the Provost websites.
Create and organize digital content to improve UX and accessibility.
Collaborate with campus partners on website planning and digital comms.
Monitor analytics and optimize content and navigation.
Manage multiple web initiatives and projects.

Skills

Content strategy

Digital communications

Data-informed decisions

Cross-functional collaboration

Accessibility awareness

Education

Bachelor’s degree in marketing, communications, journalism or related field

Tools

CMS (Drupal/WordPress)

Job description

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment).

Help tell the story of the Office of the Provost. As our Web Content Specialist, you'll lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities.

The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including the International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost.

Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects.

In Addition To Leading Web Content Strategy, The Position Develops And Manages Digital Communications That Support Institutional Priorities, Including Website Content, News Stories, Executive Communications, Newsletters, And Email Communications. The Position Helps Advance Major University Initiatives Through Effective Digital Storytelling, Content Planning, And Continuous Optimization Of The Provost Organization's Digital Presence. They Will Also Have The Opportunity To

Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience.

Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function.

Oversees marketing tasks and activities.

Coaches on the development strategy for specific markets and specific products.

And More!

About the Department:

The Office of the Executive Vice President and Provost provides academic leadership to the University of Iowa. Its fundamental mission is to champion innovation and excellence in teaching, research, creative production, and service. Together, our faculty, staff, and students are helping to create a better future for the people of Iowa, our nation, and the world, not only through their cutting-edge research but also through world class health care, art and cultural opportunities, and continuing and distance education. Most important, we are preparing the next generation of scientists, scholars, artists, skilled professionals, leaders, and responsible global citizens who will carry on a proud legacy of engagement and excellence.

Required Qualifications

Bachelor’s degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.

Minimum 1 year working in web content strategy, digital communications, marketing, or a related field.

Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar).

Experience writing and editing digital content for websites and other online communication channels.

Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements.

Experience managing multiple projects simultaneously while balancing competing priorities and deadlines.

Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives.

Competencies Required

Excellent written, editing, and verbal communication skills.

Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives.

Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions.

Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders.

Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team.

Commitment to creating accessible, user-centered digital experiences.

Desirable Qualifications

2-4 years working in web content strategy, digital communications, marketing, or a related field.

Experience conducting website content audits, content governance, or information architecture projects.

Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices.

Basic knowledge of HTML and CSS.

Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar).

Familiarity with generative AI tools used to support digital content development.

Prior experience working in an academic or higher education environment.

Knowledge and experience with university policies, procedures as related to position, and/or brand standards.

Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended.

Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification.

Up to 5 professional references will be requested at a later step in the process.

Work Modality

This position is eligible for remote work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Compensation

$57,000 to commensurate with Competitive Benefits

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.

Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation. Join us in making a difference at a leading Big Ten university and premier public research institution.

Additional Information