SIM-IA Marketing Coordinator

University of Iowa

Iowa City (IA)

On-site

USD 50,000 - 70,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Paid vacation

Sick leave

Retirement plan

Job summary

University of Iowa in Iowa City seeks a Program Marketing Coordinator for SIM-IA to develop and implement marketing strategies that promote SIM-IA services and programs. You will manage social media, plan events, and coordinate outreach to increase visibility and engagement.

Responsibilities include collaborating with CON MarCom, creating content for collateral, and tracking campaign effectiveness. This is a full-time on-site role with opportunities to travel for outreach and conferences.

Qualifications

Bachelor’s degree in public relations, communications, marketing, English, journalism or related field or equivalent combo of education and experience.
At least 3 years of professional marketing/public relations experience.
Experience with strategic marketing planning.
Experience in event planning.
Strong interpersonal and customer service skills.
Ability to manage shifting deadlines and travel requirements.
Social media experience and marketing tools experience.
Ability to multitask and work independently or in a team.

Responsibilities

Develop, coordinate, and implement comprehensive marketing strategies for SIM-IA services and programs.
Collaborate to create social media strategy targeting Facebook, LinkedIn, and Instagram.
Plan internal and external events and manage all event preparation and follow-up.
Build relationships with donors, sponsors, healthcare providers, educational institutions, and community partners.
Monitor market trends and analyze campaign performance using analytics tools.
Prepare regular reports for SIM-IA leadership on marketing performance.

Skills

Marketing strategy

Social media management

Event planning

Public relations

Communications

Project management

Written communication

Education

Bachelor's degree in PR/communications/marketing/english/journalism or related field

Tools

Microsoft Office

CMS & email marketing platforms

Job description

The Program Marketing Coordinator for Simulation in Motion - Iowa (SIM-IA) oversees the development and implementation of marketing strategies aimed at promoting the SIM-IA program. This role involves creating marketing strategies and processes, managing social media platforms, event planning, and coordinating outreach initiatives to increase program visibility, awareness, and engagement with the program.

Key Areas Of Responsibility

Marketing

In collaboration with the SIM-IA Director, and the College of Nursing Marketing and Communications (CON MarCom) Director, develop, coordinate, and implement comprehensive marketing strategies to promote SIM-IA's services and programs.
Collaborate with CON MarCom team to develop a social media strategy to manage and grow SIM-IA's presence on platforms such as Facebook, LinkedIn, and Instagram.
Ensure marketing plans aligns with CON initiatives.
Strategically plan SIM-IA internal and external events.

Public Relations

Build and maintain relationships with key stakeholders, including donors, sponsors, healthcare providers, educational institutions, and community organizations.
Represent SIM-IA and actively engage with attendees at professional gatherings and community events.
Foster partnerships to support the growth and sustainability of the program.
Provide support for training events.
Assist with planned training outreach.
Travel to domestic events as a representative of the SIM-IA program as needed.

Event Planning

Create and provide timely updates and revisions to event-planning process document.
Plan and coordinate promotional events, workshops, and conferences to showcase SIM-IA's offerings.
Manage all preparation for attendance at and follow-up of events.
Work with community partners to organize joint events and outreach activities.
Ensure all events are well publicized to increase attendance by target audiences.
Manage communication platforms and contact lists for internal and external communication dissemination.
Collect and maintain stakeholder specific contact lists.
Assist with editing and formatting slide show presentations to add visual interest and make accessible.
Communicate regularly and effectively information with SIM-IA team regarding events, marketing plans, retreats, etc.
Responsible for venue selections, food/supply ordering, participate invites, set-up, clean-up arrangements, hotel/travel reservations, attendee tracking, AV equipment, order and support, etc.
Maintain and work within approved budget for event activities.
Archive event information and update master communication calendar.

Customer Research and Analysis

Understand customer needs and pain points.
Monitor and analyze market trends to adjust strategies as needed.
Track and report on the effectiveness of marketing campaigns and initiatives.
Use analytics tools to measure engagement and identify areas for improvement.
Prepare regular reports for the SIM-IA leadership team on marketing performance.
Utilize Google Analytics and other evaluation tools to assess efficiency of SIM-IA webpages.
Identify alternative reliable resources for information and research.

Message Development and Implementation

Develop customer-focused narratives for various audience segments.
Contribute to message development and implementation tactics.
Schedule and publish regular social posts to keep followers informed and engaged.
Ensure event scripts for events are prepared.
Collaborate with college and university partners to ensure communication deadlines are met.

Content Development

Define mechanism for gathering impact stories and testimonials for promotional use.
Collaborate with CON MarCom team to develop content for marketing collateral and materials including brochures, newsletters, digital, and impact story/testimonial videos.
Work within the CON MarCom project request process.
Oversee and manage SIM-IA marketing material development.
Develop key messaging and create engaging content and graphics for social media platforms and email campaigns.
Stay abreast of Iowa branding policies.
Ensure brand consistency on all materials such as brochures, social media, displays, website, etc.
Maintain and recommend SWAG for SIM-IA program.

Simulation in Motion-Iowa (SIM-IA)

This program is focused on providing clinical simulation education for EMS and other healthcare providers across the state. SIM-IA has launched three mobile simulation labs that is staffed with registered nurses, paramedics, and EMTs to provide state-of-the-art education with high volume, high risk, and/or low frequency emergencies to improve patient care, clinical outcomes, and provider experiences.

About The College Of Nursing

The University of Iowa College of Nursing is a top-ranked, nationally recognized institution that prepares nurses for clinical practice, research, and healthcare leadership, with a rich history dating back to 1898. The college offers comprehensive BSN, MSN, and DNP programs, leveraging advanced simulation labs and a partnership with the University of Iowa Health Care to provide rigorous, evidence-based education. Graduates of the program are sought after as highly skilled professionals who have received rigorous education of the highest quality.

Required Qualifications

Bachelor’s degree in public relations, communications, marketing, English, journalism or a related field or an equivalent combination of education and experience.
At least 3 years of professional experience in marketing, public relations, or similar role.
Demonstrated experience in strategic marketing planning.
Demonstrated experience in event planning.
Strong interpersonal skills; demonstrated by the ability to provide excellent customer service and maintain working relationships.
Ability to remain adaptable and composed while managing shifting deadlines and travel requirements.
Solutions-oriented with the ability to produce high-quality work with effective time management under deadline while remaining positive.
Demonstrated ability with social media platforms and marketing tools.
Demonstrated ability to perform multiple tasks and manage several projects simultaneously in a timely manner.
Demonstrated ability to work both independently and as a team member to accomplish goals.
Working knowledge and ability to use tools such as Microsoft Office suite (Outlook, Word, Excel, PowerPoint) and internet search tools.
Strong written and verbal communication skills; demonstrated by the ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through appropriate communication methods.
Demonstrated keen attention to detail and accuracy, with strong organizational skills
Establish priorities, meet deadlines, and solve problems independently and creatively.
Ability to travel occasionally, including weekends, as needed to SIM-IA trainings, regional meetings, conferences, etc.
Ability to lift, push, or pull 40 pounds occasionally and frequent 15-pound lift/push/pull in related tasks. Use of assistive equipment to move heavy materials.
Valid Driver’s License and the ability to meet and maintain University Fleet Safety Standards.

Desired Qualifications

Project management experience.
Related experience in web strategy and/or web content management.
Experience in healthcare or educational marketing.
Working knowledge of Asana project management system.
Familiarity with content management systems (CMS) and email marketing platforms.
Knowledge of graphic design software (e.g. Adobe Creative Suite).
Knowledge of the University of Iowa policies, procedures, and regulations.
Experience with AP style.
Prior experience working in an academic or higher education environment.

Application Details

Resume
Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Adrian Cunningham at adrian-cunningham@uiowa.edu.

Benefits Highlights

Regular salaried position. Pay Level 3A. Located in Iowa City, Iowa.

Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans.

For more information about Why Iowa? Click here.

About Iowa

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success. Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance. Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation. Join us in making a difference at a leading Big Ten university and premier public research institution.

Additional Information