Web Content Manager

The Guardian Life Insurance Company of America; New York (NY); Hybrid; USD 71,000 - 106,000; Full time

Benefits offered by this job

Full-time employee benefits

Interns not eligible for company-wide?

Job summary

The Guardian Life Insurance Company of America seeks a Web Content Manager to govern and update our CMS in Contentful, within the Enterprise Content Team, ensuring consistency across our web platforms. You will work closely with compliance and business stakeholders to deliver high-quality content and drive governance across digital properties.

You thrive in fast-paced, collaborative environments, can advocate for AI-driven improvements, and bring strong editorial judgment to review AI output

Qualifications

• Hands-on Contentful CMS governance and editorial workflow experience.
• Experience with Workfront for content project management.
• Familiarity with Seismic for content distribution.
• Strong brand consistency and writing style adherence.
• Proven ability to manage content operations and approvals.
• Working knowledge of HTML and digital content production.
• Excellent verbal and written communication skills.
• Understanding of AP style and newsroom-like editorial standards.
• Strong organization, time management and stakeholder collaboration.
• Comfort using AI content tools with strong editorial judgment.

Responsibilities

• Project manage content updates in Workfront; coordinate with writers and ensure tagging consistency.
• Edit and create pages across platforms in Contentful; update advisor content in Seismic.
• Collaborate with creative teams for image sourcing and resizing; send previews to requesters.
• Review broken links and expiring content; generate reports and coordinate sunsetting with owners.
• Support governance through content audits and inventory management; ensure compliance.
• Assist with content planning using enterprise AI tools while maintaining quality and compliance.

Skills

CMS governance

Content operations

Brand consistency

Project management

HTML knowledge

AI content tools usage

Data literacy

Stakeholder collaboration

Editorial judgment

Time management

Tools

Contentful CMS

Adobe Workfront

Seismic

Job description

Web Content Manager Position Summary

We’re seeking a web content manager to manage and update our CMS in Contentful. Sitting on the Enterprise Content Team, you will play a key role in ensuring consistency and governance across our web platforms.

You are You thrive in fast-paced, collaborative environments, partner well with compliance and business stakeholders, and take pride in delivering high-quality work. You are interested in the future of web and content production and can advocate for change based on how we show up for and in AI.

Qualifications

• Hands on experience with Contentful CMS
• Adobe Workfront experience
• Familiarity with Seismic
• Keen eye for brand consistency
• Project management and content operations experience
• Working knowledge of HTML
• Excellent verbal and email communications skills
• Familiarity with Associated Press style of writing
• Great organization skills, time-management, and effective communication
• Great inter-personal and relationship building skills
• Perform well under deadlines and be detail oriented
• Comfort using AI content tools for drafting, summarization, and metadata, with strong editorial judgment to review and correct AI output
• Adaptability and comfort learning new content tools and platforms as the tech stack evolves
• Data literacy: comfort reading analytics and translating it into content recommendations

Responsibilities

• Project manage content updates in Workfront platform: Review web requests that come in for updates across website. Manage process of getting content created with writers. Ensure consistency with tags and processes in Welcome.
• Perform content updates on platforms: Edit and create new pages for all web platforms in Contentful CMS. Update content for advisors on Seismic. Work with creative on image sourcing and resizing as needed. Send previews to project requester. Coordinate content across platforms.
• Manage expiring content and broken links: Review broken links report and correct issues. Generate expiring content reports and manage updating them or sunsetting pages with page owners in Welcome. Check analytics and provide recommendations on pages.
• Support content governance: Conduct content audits to categorize all pages and make a determination on next steps based on goals, data, usage, etc. Manage content inventory. Govern videos across platforms to ensure they’re within compliance.
• Support content planning: PowerPoint presentation support for content strategy. Use enterprise‑approved AI tools to support your work while maintaining quality and compliance standards.

Reporting Relationships

As our Web Content Manager, you will report to our Web Content Managing Editor, who reports to our Enterprise and Brand Content Lead.

Location

The primary location for this position is New York, NY, in-office three days a week.

Travel Travel is not required for this position.

Salary Range

Salary Range: $70,930.00 - $106,390.00 The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Benefits

• Benefits apply to full-time eligible employees.
• Interns are not eligible for most Company benefits.

Our Promise At Guardian

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail].

Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment

As part of Guardian’s job application process, Guardian may use artificial intelligence tools ("AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues. Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to [e-mail], making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via [e-mail]. Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.

Company Overview

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being - mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com.