Web Content Manager

Guardian Life Insurance Company; New York (NY); Hybrid; USD 71,000 - 106,000; Full time

Job summary

Guardian Life Insurance Company seeks a Web Content Manager to oversee CMS updates and governance across Guardian's web platforms. You will collaborate with compliance and business stakeholders to ensure consistent brand voice and strong editorial quality.

You will manage content updates in Workfront, update Contentful pages, and coordinate with writers and designers. Proficiency in HTML, AP style, and AI-assisted tools supports efficient production and compliance.

Qualifications

• Hands on experience with Contentful CMS (Content management system).
• Adobe Workfront experience for workflows and approvals.
• Familiarity with Seismic for content distribution.
• Project management and content operations experience.
• Working knowledge of HTML and web markup.
• Excellent verbal and email communications skills.
• Familiarity with Associated Press style of writing.
• Strong organization, time-management, and communication skills.
• Interpersonal and relationship-building abilities.
• Ability to meet deadlines and stay detail oriented.
• Comfort using AI content tools for drafting and metadata review.

Responsibilities

• Manage content updates in Workfront: review web requests and coordinate content creation.
• Update pages across web platforms in Contentful CMS.
• Edit and create advisor content in Seismic.
• Coordinate image sourcing and resizing with the creative team.
• Send previews to requesters and track approvals.
• Audit content for consistency in tagging and governance processes.
• Conduct content audits and manage content inventory.
• Monitor analytics and recommend content improvements.

Skills

Content management

HTML

Project management

Editorial judgment

Communication

AP style

Brand consistency

Analytics literacy

AI content tools

Adaptability

Tools

Contentful CMS

Adobe Workfront

Seismic

Job description

Web Content ManagerPosition summaryWe’re seeking a web content manager to manage and update our CMS in Contentful. Sitting on the Enterprise Content Team, you will play a key role in ensuring consistency and governance across our web platforms.You areYou thrive in fast-paced, collaborative environments, partner well with compliance and business stakeholders, and take pride in delivering high-quality work. You are interested in the future of web and content production and can advocate for change based on how we show up for and in AI.You haveHands on experience with Contentful CMSAdobe Workfront experienceFamiliarity with SeismicKeen eye for brand consistencyProject management and content operations experienceWorking knowledge of HTMLExcellent verbal and email communications skillsFamiliarity with Associated Press style of writingGreat organization skills, time-management, and effective communicationGreat inter-personal and relationship building skillsPerform well under deadlines and be detail orientedComfort using AI content tools for drafting, summarization, and metadata, with strong editorial judgment to review and correct AI outputAdaptability and comfort learning new content tools and platforms as the tech stack evolvesData literacy: comfort reading analytics and translating it into content recommendationsYou willProject manage content updates in Workfront platform:Review web requests that come in for updates across website.Manage process of getting content created with writers.Ensure consistency with tags and processes in Welcome.Perform content updates on platforms:Edit and create new pages for all web platforms in Contentful CMS.Update content for advisors on Seismic.Work with creative on image sourcing and resizing as needed.Send previews to project requester.Coordinate content across platforms.Manage expiring content and broken links:Review broken links report and correct issues.Generate expiring content reports and manage updating them or sunsetting pages with page owners in Welcome.Check analytics and provide recommendations on pages.Support content governance:Conduct content audits to categorize all pages and make a determination on next steps based on goals, data, usage, etc.Manage content inventory.Govern videos across platforms to ensure they’re within compliance.Support content planning:PowerPoint presentation support for content strategy.Use enterprise‑approved AI tools to support your work while maintaining quality and compliance standards.Reporting relationshipsAs our Web Content Manager, you will report to our Web Content Managing Editor, who reports to our Enterprise and Brand Content Lead.LocationThe primary location for this position is New York, NY, in-office three days a week.TravelTravel is not required for this position.Salary Range:$70,930.00 - $106,390.00The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.Our PromiseAt Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.Inspire Well-BeingAs part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.Equal Employment OpportunityGuardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.AccommodationsGuardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail]. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.Visa SponsorshipGuardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.Notice Regarding Guardian’s Use of Artificial Intelligence in RecruitmentAs part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to [e-mail], making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via [e-mail], at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.