Financial Protection Content Producer

Guardian; New York (NY); Hybrid; USD 83,000 - 136,000; Full time

Job summary

Guardian seeks a Financial Protection Content Producer to plan, develop, and manage content across emails, web, thought leadership, and newsletters. You will collaborate with multiple teams to support life and disability insurance content with a strong emphasis on clarity, accuracy, and compliance.

The role requires writing excellence, SEO/AEO experience, and the ability to use AI tools to enhance research, drafting, and formatting for guardianlife.com and related channels.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 3+ years writing experience, with a focus on email marketing.
• 2+ years in life insurance, financial services, or fintech.
• Exceptional writing and content production across formats.
• Excellent written and oral communication skills.
• AI fluency and interest in tech-driven quality and compliance.
• Proven track record of high-performing campaigns (email, social, etc.).
• Experience writing for SEO and AEO.
• Ability to interpret data and apply insights to improve content performance.
• Strong project and time management; able to work in Workfront.
• Excellent grammar, editing, and proofreading skills.
• Familiarity with email marketing platforms.

Responsibilities

• Create long-form content and atomize it with AI.
• Use enterprise AI tools for research, drafting, editing, and presentation development while maintaining standards.
• Create and manage content for guardianlife.com.
• Produce sales enablement materials for financial advisors.
• Contribute to newsletters for professionals and consumers.
• Develop audience-focused email copy with strong CTAs and personalization.
• Develop SEO-optimized content for guardianlife.com using AI.
• Contribute to editorial calendars aligned with business priorities.
• Collaborate to optimize content for engagement and lead generation.
• Monitor email performance metrics and provide data-driven recommendations.
• Work with email developers and creatives to ensure visually engaging, on-brand emails.

Skills

Professional writing

Email marketing

SEO & AEO

Content production

Effective communication

AI fluency

Campaign writing

Data-driven insights

Project management

Editing & proofreading

Workfront proficiency

Education

Bachelor’s degree in marketing, business, communications

Tools

Salesforce Marketing Cloud

Pardot

HubSpot

Mailchimp

Job description

Position Summary

We’re seeking a Financial Protection Content Producer to create content in support of Guardian’s financial protection business, with a focus on life and disability insurance. This position on the Enterprise Content Team will plan, develop, and manage production of content, including emails, web, thought leadership, sales enablement, newsletters, and presentations. The content producer will collaborate with colleagues across a range of functional areas to produce content to support the financial protection business.

You are:

A strong, versatile writer who can translate complex insurance topics into clear, engaging content across formats. You’re especially skilled in email and writing for web, SEO-driven articles, and thought leadership long-form content. You thrive in a collaborative environment, are detail-oriented, and take pride in producing high-quality, accurate work in a highly regulated industry. You adopt the latest AI tech to help you with your content production, and you understand how content is consumer by LLMs.

You have:

• Bachelor’s degree in marketing, business, communications, or a related field.
• 3+ years of professional writing experience, with a focus on email marketing.
• 2+ years of experience in the life insurance, financial services, or fintech sectors.
• Exceptional writing and content production skills across different formats and content types.
• Communication skills - must demonstrate very effective written and oral communication skills.
• AI fluency and an interest in using technology to improve quality and efficiency of content in a brand-aligned and compliant way.
• Proven track record of writing high-performing campaigns, including email, social media, and more.
• Experience writing for SEO and AEO.
• Ability to interpret data and apply insights to improve content performance.
• Strong project management and time management skills and ability to manage your own work in Workfront.
• Excellent grammar, editing, and proofreading skills.
• Familiarity writing for email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, HubSpot, Mailchimp).

You will:

• Create long-form content and atomize it with the help of AI
• Use enterprise-approved AI tools to support research, drafting, editing, summarization, and presentation development while maintaining quality and compliance standards.
• Create and manage content for consumer-facing pages on guardianlife.com.
• Produce sales enablement materials for our financial advisors to share.
• Contribute to newsletters for financial professionals and consumers.
• Develop compelling, audience-centric email copy including subject lines, preheaders, body content, CTAs, and transactional messaging that align with brand voice and campaign goals.
• Use AI to develop SEO-optimized content for guardianlife.com and other owned channels, including SEO-first articles, product pages, and thought leadership landing pages.
• Contribute to editorial calendars and support execution of content tied to business priorities and campaigns.
• Partner across teams to create, edit, and optimize content for audience engagement and conversion for lead generation, nurturing, and cross-sell campaigns.
• Collaborate with analytics and marketing operations to monitor email performance metrics such as open rate, CTR, conversion rate, bounce rate, and unsubscribe rate and make data-backed content recommendations.
• Work closely with email developers, creative team, and campaign managers to ensure emails are visually engaging, on-brand, and mobile-friendly.

Reporting Relationships

As our Content strategist and producer, you will report to our Content lead, who reports to our Head of Enterprise Content.

Location

The primary location for this position is hybrid with 3 days a week in our Hudson Yards, NY office

Travel

5% Travel is required for this position.

Salary Range:

$82,770.00 - $135,975.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose - to inspire well-being - we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail]. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.

Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment

As part of Guardian’s job application process, Guardian may use artificial intelligence tools ("AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.

Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to [e-mail], making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via [e-mail].

Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here.