Web Content Editor & Data Analyst

Artech Information System LLC; Philadelphia (Philadelphia County); On-site; USD 65,000 - 85,000; Full time

Job summary

A leading IT staffing firm is seeking a Business Analyst in Philadelphia. This role involves content editing, data analysis, and driving user engagement across digital projects. The ideal candidate will have 2+ years in digital editorial and web analytics, with strong communication skills and experience in content management systems. A Bachelor's degree is preferred. The position aims to optimize website content and enhance customer experiences through effective project management and data insights.

Qualifications

• 2+ years of digital editorial/writing experience with marketing and commerce campaigns.
• 2+ years of web analytic experience.
• Proficient in content management systems.

Responsibilities

• Writing, editing headlines and copy to engage users.
• Utilize content management system for inputting and scheduling.
• Prepare and maintain documentation related to campaigns.
• Develop recommendations for website optimization.
• Generate ad hoc and scheduled reports with KPIs.

Skills

Digital editorial/writing experience

Web analytic experience

Proficient in Adobe/Omniture

Understanding of marketing tactics

Strong attention to detail

Excellent communication skills

Experience with content marketing strategy

Education

Bachelor's Degree

Tools

Microsoft Office

Photoshop

Job description

A leading IT staffing firm is seeking a Business Analyst in Philadelphia. This role involves content editing, data analysis, and driving user engagement across digital projects. The ideal candidate will have 2+ years in digital editorial and web analytics, with strong communication skills and experience in content management systems. A Bachelor's degree is preferred. The position aims to optimize website content and enhance customer experiences through effective project management and data insights.