Web Content Writer

Artech Information System LLC

Philadelphia (Philadelphia County)

On-site

USD 65,000 - 85,000

Full time

14 days+

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Job summary

A leading IT staffing firm is seeking a Business Analyst in Philadelphia. This role involves content editing, data analysis, and driving user engagement across digital projects. The ideal candidate will have 2+ years in digital editorial and web analytics, with strong communication skills and experience in content management systems. A Bachelor's degree is preferred. The position aims to optimize website content and enhance customer experiences through effective project management and data insights.

Qualifications

2+ years of digital editorial/writing experience with marketing and commerce campaigns.
2+ years of web analytic experience.
Proficient in content management systems.

Responsibilities

Writing, editing headlines and copy to engage users.
Utilize content management system for inputting and scheduling.
Prepare and maintain documentation related to campaigns.
Develop recommendations for website optimization.
Generate ad hoc and scheduled reports with KPIs.

Skills

Digital editorial/writing experience

Web analytic experience

Proficient in Adobe/Omniture

Understanding of marketing tactics

Strong attention to detail

Excellent communication skills

Experience with content marketing strategy

Education

Bachelor's Degree

Tools

Microsoft Office

Photoshop

Job description

Artech is the 10th Largest IT Staffing Company in the US, according to Staffing Industry Analysts' 2012 annual report. Artech provides technical expertise to fill gaps in clients' immediate skill-sets availability, deliver emerging technology skill-sets, refresh existing skill base, allow for flexibility in project planning and execution phases, and provide budgeting/financial flexibility by offering contingent labor as a variable cost.

Job Description

Job Title: Business Analyst
Location: Philadelphia PA
Duration: 6+ months

Client is seeking a highly motivated, experienced Web Content Editor(40%) and Data Analyst (60%) to help drive user engagement. You'll be responsible for the execution of commerce, marketing, and self-service digital projects. You must be extremely organized with the ability to independently manage multiple projects. You'll have exposure to and work across multiple lines of business and directly with external partners to set schedules, obtain all assets and resolve issues.

You will also be responsible for using internal and external data sources for data analysis, reporting, reviewing and developing conclusions and recommendations based on the data.

Daily you'll work on:

Utilizing our content management system inputting headlines, stories, links and graphics/photos for display across my.xfinity.com.
Creating and maintaining reporting, presenting results, analysis and making recommendations for multiple campaigns as assigned.
Must be well versed in different digital measurement and data technologies, with the ability to build innovative measurement and recommendation solutions.

Qualifications

Primary Responsibilities

Writing, editing headlines and copy to engage users and drive web traffic
Utilize a content management system inputting and scheduling headlines, stories, links and graphics for display on the site
Sourcing graphics and photos formatting them for display on the site
Working within an established editorial approval processes
Prepare and maintain documentation: status reports, campaign reports and user guides.
Develop and present recommendations for optimization of website design, content, campaigns and the overall customer experience
Form strong partnerships with content providers and help shape their offerings to meet the needs of the MY.XFINITY.COM audience
Update existing and create new reporting providing results, insights and make recommendations for improvement
Generate ad hoc and scheduled reports with KPI's and other supporting metrics; develop analytics dashboards and automated reports
Report on projects and drive product decisions pre and post-launch
Work with our Project and UX teams to supplement quantitative analysis with qualitative data including surveys, user testing, and focus groups
Coordination of tracking tags, tracking strategy, and tag management on site

Required Skills

2+ years of digital editorial/writing experience with both marketing and commerce campaigns
2+ years of web analytic experience
Proficient in Adobe/Omniture (Site Catalyst, AdHoc and Workspace)
Experience working within Content Management Systems
Knowledge of AP style
Understanding of marketing tactics – how to drive quality web traffic
Must be analytical, creative and have strong attention to detail fully implement ideas from start to finish
Excellent written/verbal communication and decision-making skills
Proven ability to work effectively with cross-functional teams in a matrixed organization
Demonstrated experience with successful execution of a content marketing strategy, with display/distribution of content as primary focus
Demonstrated experience with using digital and/or print content to generate leads and sales.
Familiar with digital and video ad serving technologies including FreeWheel, OAS, DBLCK, etc. not required but a plus.
Bachelor's Degree preferred