Web Content & Digital Marketing Specialist II

Phase2 Technology; Tucson (AZ); On-site; USD 53,000 - 66,000; Full time

Job summary

The University of Arizona is seeking a Marketing Specialist II to join the Office of Research & Partnerships (ORP) Marketing and Communications team in Tucson. You will manage web content, write marketing copy, and coordinate digital campaigns to advance ORP initiatives.

Responsibilities include updating multiple ORP sites, ensuring brand consistency, and analyzing campaign metrics to improve engagement. A bachelor's degree and 3+ years of relevant experience are required, with a strong emphasis

Qualifications

• Knowledge of digital metrics and analytics.
• Working knowledge of SEO best practices.
• Strong writing and editing skills for general audiences.
• Ability to coordinate with multiple units and stakeholders for accurate content.
• Establishing systematic content curation workflows.
• Critical thinking for brand-aligned optimization across digital channels.
• Excellent organizational and time-management skills.
• Attention to detail in tasks and reviews.
• Ability to apply feedback and adapt processes.

Responsibilities

• Coordinates marketing activities for ORP centers and institutes, including web presence.
• Ensures sites content complies with university standards.
• Writes and edits marketing copy for web pages and digital content.
• Coordinates with internal stakeholders to gather updates.
• Develops and maintains content review and update processes across ORP sites.
• Plans and executes digital marketing campaigns supporting enrollment and outreach.
• Reviews content for brand, accessibility, and quality standards.
• Advises stakeholders on digital marketing approaches to improve engagement.
• Supports email campaigns and ORP newsletters setup, testing, and deployment.
• Manages web, email, and social media initiatives to support priorities.
• Interprets campaign metrics to optimize performance.

Job description

The University of Arizona is seeking a Marketing Specialist II to join the Office of Research & Partnerships (ORP) Marketing and Communications team in Tucson. You will manage web content, write marketing copy, and coordinate digital campaigns to advance ORP initiatives.

Responsibilities include updating multiple ORP sites, ensuring brand consistency, and analyzing campaign metrics to improve engagement. A bachelor's degree and 3+ years of relevant experience are required, with a strong emphasis