Strategic Marketing & Communications Specialist

Arizona-State-University; Tempe (AZ); On-site; USD 55,000 - 71,000; Full time

Job summary

Arizona State University’s Institute of Human Origins seeks a Marketing and Communications Specialist who writes, researches, curates, and edits content for internal and external channels. You will develop creative digital campaigns, interview experts, and coordinate with staff to tell compelling stories that advance the university’s public image.

Working with the Dean’s Office and partners across campus, you’ll manage multi-channel content, maintain brand voice, and plan editorial calendars.

Qualifications

• Excellent verbal and written communication with AP style
• Experience creating social media campaigns
• Experience with Salesforce Marketing Cloud or similar
• Experience with Drupal or other website platforms
• Higher education or executive environment experience
• Ability to translate technical subjects for general audiences

Responsibilities

• Lead communications and marketing strategy to increase awareness of the Institute.
• Supervise all print and electronic marketing, promotion, and public relations functions of the Institute.
• Collaborate with leadership to plan and deliver campaigns and multi-channel content creation.
• Research and write content including emails, newsletters, news stories, social posts and web pages.
• Prepare materials such as programs, signage, presentations and post-event coverage.
• Maintain and update website with timely program, event and news content.
• Support communications infrastructure including Salesforce Marketing Cloud and ASU iSearch.

Skills

Communication

Storytelling

Interviewing SME

Editorial planning

Stakeholder relations

Content writing

Multichannel marketing

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Drupal CMS

Job description

Arizona State University’s Institute of Human Origins seeks a Marketing and Communications Specialist who writes, researches, curates, and edits content for internal and external channels. You will develop creative digital campaigns, interview experts, and coordinate with staff to tell compelling stories that advance the university’s public image.

Working with the Dean’s Office and partners across campus, you’ll manage multi-channel content, maintain brand voice, and plan editorial calendars.