Digital Marketing & Web Content Specialist II

UNIVERSITY OF ARIZONA; Tucson, Northern (AZ, KY); Hybrid; USD 53,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Tuition reduction

Retirement plans

Job summary

The University of Arizona Office of Research & Partnerships (ORP) Marketing and Communications team seeks a Marketing Specialist II to manage web content, write marketing copy, and run digital campaigns for ORP centers, museums, and programs. The role focuses on keeping ORP's web presence accurate, current, and on-brand.

You will coordinate with internal stakeholders, implement content-curation processes across ORP sites, and analyze campaign metrics to optimize performance, with

Qualifications

• Bachelor's degree or equivalent professional experience.
• Minimum of three years of relevant work experience.
• Experience writing marketing copy for web and digital channels.
• Experience working with email marketing and marketing automation platforms such as Salesforce, Eventbrite, Mailchimp.
• Experience maintaining and updating websites using a content management system (Drupal preferred).
• Experience with web technologies (HTML, CSS).
• Experience with design tools such as Adobe Creative Suite or Canva.
• Knowledge of digital metrics and analytics; SEO best practices.

Responsibilities

• Coordinate marketing activities for ORP centers and institutes including web presence.
• Ensure sites and content are compliant and current with university standards.
• Write and edit marketing and promotional copy for web pages and related digital content.
• Coordinate with internal stakeholders across ORP units to gather and prioritize updates.
• Develop and maintain a repeatable process for updating and curating content across ORP sites.
• Plan, create and execute digital marketing campaigns to support ORP enrollment, engagement, initiatives and outreach.
• Review digital content for brand, accessibility, and quality standards.
• Advise stakeholders on digital marketing approaches to improve audience engagement.
• Support the development and distribution of email campaigns and newsletters, including setup, testing, and deployment.
• Manage web, email, and social media initiatives to support priorities.
• Interpret and analyze campaign metrics to identify opportunities to optimize performance.

Skills

Digital analytics

SEO

Marketing copywriting

Content coordination

Content curation

Data-driven decision making

Editing

Organization/time management

Education

Bachelor's degree

Tools

Drupal CMS

HTML/CSS

Salesforce

Mailchimp

Eventbrite

Job description

The University of Arizona Office of Research & Partnerships (ORP) Marketing and Communications team seeks a Marketing Specialist II to manage web content, write marketing copy, and run digital campaigns for ORP centers, museums, and programs. The role focuses on keeping ORP's web presence accurate, current, and on-brand.

You will coordinate with internal stakeholders, implement content-curation processes across ORP sites, and analyze campaign metrics to optimize performance, with