Web Channel Manager

First PREMIER Bank; Sioux Falls (SD); On-site; USD 60,000 - 110,000; Full time

Benefits offered by this job

Full medical benefits

Dental and vision coverage

Health plan options

Job summary

First PREMIER Bank is seeking a results-driven marketing website manager to own and optimize the bankcard website. You will partner with IT and marketing teams to drive customer acquisition, ensure timely site updates, and deliver high-quality digital experiences across devices.

The role emphasizes data-driven decision making, campaign coordination with external partners, and ongoing optimization of conversion funnels, including the credit card application process.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Ability to analyze marketing data and extract actionable insights.
• Experience managing content across owned digital channels.
• Strong organizational and project management skills.
• Bachelor’s in Marketing preferred but not required.

Responsibilities

• Own the public-facing website and ensure campaigns support customer acquisition.
• Manage relationships with external vendors and agencies to deliver site updates on time.
• Apply UI/UX best practices to optimize user journeys and conversions.
• Develop A/B testing and site optimization to improve online credit card applications.
• Implement on-page SEO and digital marketing strategies to boost organic traffic.

Skills

Web analytics

Content management

Campaign optimization

Data-driven marketing

Project management

Education

Bachelor's degree in Marketing

5 years marketing experience

Tools

CMS

SEO tools

Job description

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.

We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.

Considered one of the nation's strongest financial organizations, we've achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.

If you would like to request an accommodation to help you with your online application or interview, please send an email to [e-mail] .

Job Description

Location: Sioux Falls, SD

Shift: Monday - Friday 8:00 AM to 5:00 PM

Company: PREMIER Bankcard

About the Role

This role is responsible for the creation, management and execution of comprehensive marketing plans and campaigns in support of PREMIER Bankcard's website, ensuring alignment with business objectives and maximizing traffic, response, and revenue. The role involves coordinating with third-party marketing partners, managing project execution, and driving strategic initiatives to support customer acquisition and overall company growth.

Job Duties and Responsibilities

• Serve as the primary business owner for the public-facing website, ensuring all digital initiatives and site updates directly support overarching marketing customer acquisition goals.
• Manage day-to-day relationships with external development vendors, digital agencies, and software providers, ensuring web projects and site updates are delivered on time, within scope, and to quality standards.
• Apply UI/UX best practices to design, evaluate, and continuously improve user journeys, ensuring an intuitive, accessible, and frictionless digital experience for website visitors.
• Develop and execute A/B testing and site optimization strategies to improve the performance of conversion funnels, specifically focusing on maximizing completions for the online credit card application.
• Implement and manage technical and on-page SEO strategies and generative AI strategies (GEO) to improve organic search rankings, drive targeted web traffic, and increase overall site visibility.
• Monitor and mitigate risks associated with web systems, ensuring all data collection points—even the online credit card application—strictly adhere to security, privacy, and regulatory compliance standards.
• Manage the Content Management System (CMS) to publish, update, and organize website content, ensuring messaging is accurate, timely, and aligned with current marketing campaigns.
• Track, analyze, and report on key website performance metrics (e.g., traffic, bounce rate, conversion rates) using analytics tools to inform data-driven marketing decisions and identify areas for improvement.
• Conduct regular QA testing and site audits to identify, troubleshoot, and resolve bugs, broken links, and UX issues across various devices and browsers.
• Partner closely with internal marketing, IT, and digital teams to integrate marketing campaigns onto the website and ensure the ongoing technical stability of web platforms.

Skills and Qualifications

• Practical knowledge of web tools and technologies to effectively manage and optimize campaigns.
• Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and drive customer acquisition.
• Skills in creating and managing engaging content for owned digital channels, ensuring alignment with brand messaging and marketing objectives.
• Strong organizational and project management skills to oversee multiple projects simultaneously, ensuring timely execution and coordination with cross-functional teams.
• Enter the necessary skills to successfully perform responsibilities of the position - 3-5 skills recommended)
• Bachelor's Degree in Marketing or related field preferred but not required.
• Five years of experience working within a corporate, consulting or agency marketing environment.
• Experience managing one or more Owned Digital Marketing channels and systems.
• Financial or credit card experience preferred but not required.

Competitive Benefits Package

• Full medical benefits when working 20+ hours per week
• Traditional and High Deductible health plan options available
• FREE dental and vision coverage
• Ge