Web Channel Manager

PREMIER Bankcard, LLC in; Sioux Falls (SD); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Full medical benefits

Paid time off

401(k) matching

Job summary

PREMIER Bankcard is seeking a Marketing Website Manager to lead the creation, management and execution of comprehensive digital marketing plans for the company’s website. You will coordinate with external partners, optimize user journeys, and drive customer acquisition and revenue growth.

You will apply UI/UX best practices, conduct A/B testing, and manage on-page SEO strategies while ensuring security, privacy, and regulatory compliance in all web projects.

Qualifications

• Experience developing and executing marketing plans and campaigns.
• Ability to analyze data and derive actionable insights for growth.
• Experience managing owned digital channels and CMS.
• Strong organizational and cross-functional collaboration skills.

Responsibilities

• Own public-facing website strategy and ensure campaigns align with marketing goals.
• Coordinate with external vendors and agencies to deliver web projects on time.
• Apply UI/UX best practices to optimize user journeys and conversions.
• Develop and execute A/B tests and on-page SEO strategies to boost traffic and conversions.
• Monitor website performance and report on key metrics for continuous improvement.

Skills

Web analytics

Digital marketing

Content creation

Project management

UI/UX awareness

Education

Bachelor’s in Marketing or related

Tools

CMS platforms

SEO tools

A/B testing tools

Google Analytics

Job description

At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work. We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions. Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities. If you would like to request an accommodation to help you with your online application or interview, please send an email to [e-mail].

Job Description

Location: Sioux Falls, SD

Shift: Monday – Friday 8:00 AM to 5:00 PM

Company: PREMIER Bankcard

About the Role

This role is responsible for the creation, management and execution of comprehensive marketing plans and campaigns in support of PREMIER Bankcard’s website, ensuring alignment with business objectives and maximizing traffic, response, and revenue. The role involves coordinating with third-party marketing partners, managing project execution, and driving strategic initiatives to support customer acquisition and overall company growth.

Job Duties and Responsibilities

Essential duties and responsibilities include the following. Other duties may be assigned.

• Serve as the primary business owner for the public-facing website, ensuring all digital initiatives and site updates directly support overarching marketing customer acquisition goals.
• Manage day-to-day relationships with external development vendors, digital agencies, and software providers, ensuring web projects and site updates are delivered on time, within scope, and to quality standards.
• Apply UI/UX best practices to design, evaluate, and continuously improve user journeys, ensuring an intuitive, accessible, and frictionless digital experience for website visitors.
• Develop and execute A/B testing and site optimization strategies to improve the performance of conversion funnels, specifically focusing on maximizing completions for the online credit card application.
• Implement and manage technical and on-page SEO strategies and generative AI strategies (GEO) to improve organic search rankings, drive targeted web traffic, and increase overall site visibility.
• Monitor and mitigate risks associated with web systems, ensuring all data collection points—especially the online credit card application—strictly adhere to security, privacy, and regulatory compliance standards.
• Manage the Content Management System (CMS) to publish, update, and organize website content, ensuring messaging is accurate, timely, and aligned with current marketing campaigns.
• Track, analyze, and report on key website performance metrics (e.g., traffic, bounce rate, conversion rates) using analytics tools to inform data-driven marketing decisions and identify areas for improvement.
• Conduct regular QA testing and site audits to identify, troubleshoot, and resolve bugs, broken links, and UX issues across various devices and browsers.
• Partner closely with internal marketing, IT, and digital teams to integrate marketing campaigns onto the website and ensure the ongoing technical stability of web platforms.

Skills and Qualifications

• Practical knowledge of web tools and technologies to effectively manage and optimize campaigns.
• Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and drive customer acquisition.
• Skills in creating and managing engaging content for owned digital channels, ensuring alignment with brand messaging and marketing objectives.
• Strong organizational and project management skills to oversee multiple projects simultaneously, ensuring timely execution and coordination with cross-functional teams.
• Enter the necessary skills to successfully perform responsibilities of the position – 3-5 skills recommended
• Bachelor’s Degree in Marketing or related field preferred but not required.
• Five years of experience working within a corporate, consulting or agency marketing environment.
• Experience managing one or more Owned Digital Marketing channels and systems.
• Financial or credit card experience preferred but not required.

Competitive Benefits Package

• Full medical benefits when working 20+ hours per week
• Traditional and High Deductible health plan options available
• FREE dental and vision coverage
• Generous Paid Time Off plans
• 401(k) – dollar-for-dollar match up to 5% of total compensation
• Special discounts and offers for events at the Denny Sanford PREMIER Center
• PREMIER Wellness Program
• Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
• Fun Employee Parties

Our Culture

We have an emphasis on personal success, respect, health, wellness, fun and giving back Employees are rewarded, valued, and celebrated for hard work. Career advancement opportunities is a way PREMIER leaders show they care. Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more. We Value People At PREMIER you get more than a paycheck, you get a rewarding career where you can make a difference! Headquartered in Sioux Falls, South Dakota, First PREMIER Bank and PREMIER Bankcard are considered one of the nation’s strongest financial organizations. We have achieved this success thanks to our commitment to always doing what is right for our employees, customers and the communities we serve. We value people and treat our employees as our greatest resource. We actively invest in their professional growth and development, make a strong effort to recognize achievement and take the time to celebrate success.

Spirit of Giving Back

Giving back to our communities is at the heart of PREMIER. We support nearly 700 organizations, non‑profits and events. Paid volunteer hours encourage PREMIER employees to get involved in the community. Our employees annually volunteer an average of 33,000 hours for causes important to them.

The PREMIER Way

Our spirit of giving is rooted in The PREMIER Way and the PREMIER Attitude. These shared views and values guide our interactions with each other, our customers and our communities. It’s the foundation of our culture and makes PREMIER a great place to work.

Learn More PREMIER Benefits

PREMIER employees who work 20+ hours per week are eligible for full-time benefits, including medical coverage with free vision and dental insurance. We offer expanded Paid Time Off and a highly competitive 401(k) plan that features a dollar-for-dollar company match after 120 days of employment. Employees can experience personal and professional growth through PREMIER University. It offers skill-based training, leadership classes and inspirational national speakers. PREMIER Wellness PREMIER Wellness unifies physical and mental health, financial wellness and community giving under one program designed to help employees find optimal work/life wellbeing. Through our Employee Assistance Program, employees have access to free counseling sessions, online resources and legal support. Community Giving offers our employees purpose-driven, meaningful opportunities where they know they are making a difference.

Celebrating Success

Recognizing and rewarding success is an important part of the PREMIER culture. We celebrate and show our appreciation with private concerts and special events. We’ve also celebrated with surprise gifts, cash/car giveaways, Apple watches, wireless earbuds and more! At quarterly staff meetings, employees who have gone above and beyond in their job or in their community are awarded a PREMIER Performer or PREMIER Eagle Service Award. Employees celebrating 20, 25, 30, 35, 40, 45 and 50 year Milestone Anniversaries receive $1,000 for every year they have worked with PREMIER.