Web Channel Manager

First PREMIER Bank PREMIER Bankcard; Sioux Falls (SD); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Full medical benefits

401(k) matching up to 5%

Paid Time Off

Wellness program

Volunteer/community engagement

Job summary

Premier Bankcard is seeking a Marketing Website Manager to own the public-facing site, align digital initiatives with marketing goals, and drive traffic and conversions. You will collaborate with IT, marketing, and agencies to deliver a high-performing online presence.

This role emphasizes UI/UX optimization, data-driven decision making, and cross-functional leadership with opportunities for growth within PREMIER Bankcard.

Qualifications

• Bachelor's Degree in Marketing or related field preferred but not required.
• Five years of experience in corporate, consulting or agency marketing.
• Experience managing Owned Digital Marketing channels and systems.
• Financial or credit card experience preferred but not required.

Responsibilities

• Serve as the primary owner for the public-facing website and ensure initiatives support marketing goals.
• Manage day-to-day relationships with external development vendors, agencies, and software providers.
• Apply UI/UX best practices to improve user journeys and create a frictionless online experience.
• Develop and execute A/B testing and site optimization strategies to improve conversions for the online credit card application.
• Implement and manage SEO and generative AI strategies to boost organic search and site visibility.
• Monitor risks and ensure data collection complies with security and privacy standards.
• Manage the CMS to publish and organize website content.
• Track and report website performance using analytics to drive data-driven decisions.
• Conduct regular QA and site audits across devices and browsers.
• Collaborate with internal teams to integrate campaigns and maintain site stability.

Skills

Web tools

Marketing data analysis

Content creation

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

CMS

Analytics tools

SEO tools

A/B testing tools

Job description

At First PREMIER Bank and PREMIER Bankcard, we've created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions. Considered one of the nation's strongest financial organizations, we've achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.

Job Description:

Location: Sioux Falls, SD

Shift: Monday - Friday 8:00 AM to 5:00 PM

Company: PREMIER Bankcard

About the Role:

This role is responsible for the creation, management and execution of comprehensive marketing plans and campaigns in support of PREMIER Bankcard's website, ensuring alignment with business objectives and maximizing traffic, response, and revenue. The role involves coordinating with third-party marketing partners, managing project execution, and driving strategic initiatives to support customer acquisition and overall company growth.

Job Duties and Responsibilities:

Essential duties and responsibilities include the following. Other duties may be assigned.

• Serve as the primary business owner for the public-facing website, ensuring all digital initiatives and site updates directly support overarching marketing customer acquisition goals.
• Manage day-to-day relationships with external development vendors, digital agencies, and software providers, ensuring web projects and site updates are delivered on time, within scope, and to quality standards.
• Apply UI/UX best practices to design, evaluate, and continuously improve user journeys, ensuring an intuitive, accessible, and frictionless digital experience for website visitors.
• Develop and execute A/B testing and site optimization strategies to improve the performance of conversion funnels, specifically focusing on maximizing completions for the online credit card application.
• Implement and manage technical and on-page SEO strategies and generative AI strategies (GEO) to improve organic search rankings, drive targeted web traffic, and increase overall site visibility.
• Monitor and mitigate risks associated with web systems, ensuring all data collection points-especially the online credit card application-strictly adhere to security, privacy, and regulatory compliance standards.
• Manage the Content Management System (CMS) to publish, update, and organize website content, ensuring messaging is accurate, timely, and aligned with current marketing campaigns.
• Track, analyze, and report on key website performance metrics (e.g., traffic, bounce rate, conversion rates) using analytics tools to inform data‑driven marketing decisions and identify areas for improvement.
• Conduct regular QA testing and site audits to identify, troubleshoot, and resolve bugs, broken links, and UX issues across various devices and browsers.
• Partner closely with internal marketing, IT, and digital teams to integrate marketing campaigns onto the website and ensure the ongoing technical stability of web platforms.

Skills and Qualifications:

• Practical knowledge of web tools and technologies to effectively manage and optimize campaigns.
• Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and drive customer acquisition.
• Skills in creating and managing engaging content for owned digital channels, ensuring alignment with brand messaging and marketing objectives.
• Strong organizational and project management skills to oversee multiple projects simultaneously, ensuring timely execution and coordination with cross‑functional teams.

• Enter the necessary skills to successfully perform responsibilities of the position - 3-5 skills recommended)
• Bachelor's Degree in Marketing or related field preferred but not required.
• Five years of experience working within a corporate, consulting or agency marketing environment.
• Experience managing one or more Owned Digital Marketing channels and systems.
• Financial or credit card experience preferred but not required.

Competitive Benefits Package

• Full medical benefits when working 20+ hours per week
• Traditional and High Deductible health plan options available
• FREE dental and vision coverage
• Generous Paid Time Off plans
• 401(k) - dollar-for-dollar match up to 5% of total compensation
• Special discounts and offers for events at the Denny Sanford PREMIER Center
• PREMIER Wellness Program
• Paid Community Volunteer Hours - PREMIER averages 30,000 hours per year
• Fun Employee Parties

Our Culture

• We have an emphasis on personal success, respect, health, wellness, fun and giving back
• Employees are rewarded, valued, and celebrated for hard work.
• Career advancement opportunities is a way PREMIER leaders show they care.
• Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more.