Web Analytics Specialist

NetImpact Strategies; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

NetImpact Strategies is seeking a Web Analytics Specialist to support a Federal Agency. The ideal candidate should have a solid background in web analytics, KPI development, and data visualization. Responsibilities include managing KPIs, developing dashboards, and delivering insights to leadership. A comprehensive benefits package and supportive work environment ensure team member satisfaction.

Benefits

Comprehensive medical, dental, & vision insurance

401(k) Plan with immediately vested employer contributions

Generous Paid Time Off (PTO) policy

Tuition reimbursement and training programs

Pet Insurance

Community volunteering opportunities

Qualifications

• 5+ years in digital/web analytics or customer insights.
• 2+ years hands-on with Google Analytics and Tag Manager.
• 1+ years creating visualizations in Tableau.

Responsibilities

• Define and manage KPIs and analytics methodologies.
• Develop and maintain dashboards using Tableau.
• Build and manage data pipelines and API integrations.

Skills

Web Analytics

Data Visualization

API Integration

Education

Bachelor's degree in Computer Science, Statistics, Economics, or related field

Tools

Google Analytics

Tableau

SQL

Python

Job description

Web Analytics Specialist

Job Locations

US-Remote

Job ID

2025-3500

Category

Information Technology

Type

Full Time

Job Description

Web Analytics Specialist
Location: 100% onsite in Bethesda, MD
Clearance: US Citizenship eligible for a Public Trust

NetImpact Strategies is seeking a Web Analytics Specialist to support a Federal Agency. The ideal candidate will have a strong background in web and customer analytics, KPI development, data visualization, and API integration. Proficiency with Google Analytics, Tableau, SQL, and statistical validation methods is key.

Key Responsibilities

Define and manage KPIs and analytics methodologies aligned with strategic goals
• Design and evaluate test-and-learn experiments to drive insights and recommendations
• Develop and maintain dashboards using Tableau and other visualization tools
• Build and manage data pipelines and API integrations to support reporting infrastructure
• Deliver ad hoc and strategic analysis to senior leadership on digital performance
• Oversee analytics systems, ensuring integrity, scalability, and usability
• Use tools like Crazy Egg to assess user behavior and optimize digital experiences

Qualifications

Required

• Bachelor's degree in Computer Science, Statistics, Economics, or related field

• 5+ years in digital/web analytics, customer insights, or related roles

• 2+ years of hands-on experience with Google Analytics (including Tag Manager)

• 1+ years creating data visualizations in Tableau and preparing/cleaning datasets

• 2+ years of experience using Python or similar scripting language

Preferred

• Master's degree in a relevant field

• Familiarity with SQL, Google BigQuery, and ETL processes

• Ability to communicate complex data to non-technical stakeholders

• Previous federal IT consulting experience (preferred)

About Us

Perks of working at NetImpact Strategies

• Your health comes first - we offer comprehensive medical, dental, & vision insurance that starts the first of the month after you join the team
• Invest in your future - 401(k) Plan - Immediately vested employer contributions; no matching required
• Work hard, play hard - we offer a generous Paid Time Off (PTO) policy and observe ALL ten (10) federal holidays
• Pawsitively pawesome - Pet Insurance (because our little critters are part of our families, too!)
• Invest in your education - Tuition reimbursement, internal training programs, & company-sponsored industry certifications
• Be part of a dynamic and collaborative work environment recently ranked by The Washington Post as a Top Work Place in 2019 & 2020!
• Have fun and celebrate and give back - Team building activities, community volunteering, quarterly HQ days, & an offsite annual awards banquet

ABOUT US

NetImpact Strategies Inc. (NetImpact) has been a Trusted Advisor driving impact through digital transformation for the Federal Government for over a decade. We solve complex problems with innovation and agility to create meaningful, transformative, and enduring change. As Trusted Advisors, NetImpact professionals partner with customer agencies to deliver solutions that empower them to not only meet their missions but also realize their strategic vision through agile, outcome-focused solutions addressing both strategic and tactical requirements. We design and implement comprehensive, tailored solutions that are both mindful of the client's culture and organizational dynamics. NetImpact's core values and commitment to a customer and results-oriented delivery approach has propelled our growth and enabled us to deliver impactful value across Strategic Consulting, Process Automation, Cloud, DevSecOps, Data and Analytics, and Cyber Security for the Federal Government.

ACCESSIBILITY NOTE

NetImpact Strategies is committed to complying with all applicable provisions of the Americans with Disabilities Act, as amended ("ADA"), and applicable state and local laws. It is NetImpact's policy not to discriminate against any qualified person or applicant with regard to any terms or conditions of employment on the basis of such individual's disability. Consistent with this policy of non-discrimination, NetImpact will provide reasonable accommodations to an individual with a disability, as defined in the ADA or applicable law, who has made NetImpact aware of his/her disability, unless doing so would cause undue hardship to NetImpact. If you are an applicant and need reasonable accommodation when applying for job opportunities within NetImpact, or request reasonable accommodation to utilize NetImpact's online employment application, please contact [e-mail].

EQUAL OPPORTUNITY EMPLOYER

NetImpact is committed to the development of a creative, diverse, and inclusive work environment. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at NetImpact will be based on merit, qualifications, and abilities. NetImpact does not discriminate against any person because of race, color, creed, religion, sex (including gender identity, sexual orientation, and pregnancy), marital status, national origin, disability, age, veteran status, genetic information or any other characteristic protected by federal, state, and local laws (referred to as "protected status").

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