Web Analytics & Optimization Specialist

CoStar Group; Austin (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) with matching

Tuition reimbursement

Stock purchase plan

Paid time off

On-site fitness center

Employee Resource Groups

Free coffee and snacks

Job summary

CoStar Group is seeking a Web Analyst to elevate Land.com’s digital marketing through data-driven insights and analytics strategy. You will own web analytics infrastructure, track campaigns, and build dashboards to optimize performance in a fast-paced, cross-functional Ad Operations environment.

The role emphasizes hands-on analytics, collaboration, and a test-and-learn approach using tools like GA4, GAM, BigQuery, and Power BI. Austin-based, on-site with a strong emphasis on business impact.

Qualifications

• Bachelor's degree from an accredited, not-for-profit, in-person college/university.
• A track record of commitment to prior employers.
• 3+ years of applicable professional experience.
• 1+ years of hands-on analytics experience required.
• Experience with cloud computing and automation of mechanistic tasks.
• Experience with data visualization tools (Power BI, Looker Studio).
• Strong working knowledge of SQL and Python.
• Demonstrated success with conversion rate optimization, A/B testing, and statistical hypothesis testing.
• Ability to translate complex data into clear insights and strategic recommendations.
• Strong communicator who collaborates effectively across teams.

Responsibilities

• Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions that support performance tracking and decision-making.
• Assist in the development of campaign automation and QA tools using Python.
• Manage and optimize tools such as GA4, Google Ad Manager, BigQuery, and LogRocket to track user behavior, campaign performance, and conversion paths.
• Build custom dashboards and reports using visualization tools (e.g., Power BI) and backend tools (e.g., SQL, Python) to answer complex business questions and understand customer journeys.
• Develop and maintain SQL-based data pipelines and datasets in BigQuery and Databricks for reporting, marketing attribution, and lead scoring.
• Manage and provision campaigns, orders, line items, and creatives within Google Ad Manager (GAM). Design and analyze A/B and multivariate tests to evaluate ad product changes, optimize user experience, and inform marketing strategy.
• Provide actionable insights and recommendations to clients and sales team to drive campaign success and improve ROI.
• Act as the internal champion for a “test and learn” culture within digital marketing.
• Serve as the primary point of contact for external digital analytics or advertising vendors.

Skills

Analytical thinking

Communication

SQL

Python

Data visualization

A/B testing

Education

Bachelor's degree

Tools

GA4

Google Ad Manager

BigQuery

LogRocket

Power BI

Looker Studio

SQL

Python

Job description

CoStar Group is seeking a Web Analyst to elevate Land.com’s digital marketing through data-driven insights and analytics strategy. You will own web analytics infrastructure, track campaigns, and build dashboards to optimize performance in a fast-paced, cross-functional Ad Operations environment.

The role emphasizes hands-on analytics, collaboration, and a test-and-learn approach using tools like GA4, GAM, BigQuery, and Power BI. Austin-based, on-site with a strong emphasis on business impact.