Data-Driven Web Analyst for Growth & Insights (Austin)

Visual Lease; Austin (TX); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Comprehensive healthcare coverage

401(K) retirement plan with matching

Employee stock purchase plan

Paid time off

Tuition reimbursement

Job summary

CoStar Group (Land.com) is seeking a Web Analyst to elevate digital marketing performance through data-driven insights and strategic web analytics. You’ll support the development and management of our web analytics infrastructure, campaign strategies, and performance reporting.

The role requires hands-on experience with SQL, Python, and data visualization tools, plus collaboration across cross-functional teams to optimize marketing ROI in a fast-paced environment.

Qualifications

• Bachelor's degree required from an accredited college/university.
• 3+ years of applicable professional experience.
• 1+ years of hands-on analytics experience.
• Experience with cloud computing and automation of mechanistic tasks.
• Strong working knowledge of SQL and Python.
• Experience with data visualization tools (Power BI, Looker Studio).
• Experience with GA4 or Adobe Analytics is a plus.

Responsibilities

• Partner with stakeholders to identify business objectives, define KPIs, and develop analytics solutions.
• Assist in development of campaign automation and QA tools using Python.
• Manage and optimize GA4, GAM, BigQuery, and LogRocket to track user behavior and campaign performance.
• Build dashboards and reports using Power BI and SQL/Python for complex business questions.
• Develop and maintain data pipelines and datasets in BigQuery and Databricks for reporting and attribution.
• Design and analyze A/B and multivariate tests to evaluate changes and ROI.

Skills

SQL

Python

A/B testing

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

Power BI

Looker Studio

GA4

Google Ad Manager

BigQuery

Databricks

Job description

CoStar Group (Land.com) is seeking a Web Analyst to elevate digital marketing performance through data-driven insights and strategic web analytics. You’ll support the development and management of our web analytics infrastructure, campaign strategies, and performance reporting.

The role requires hands-on experience with SQL, Python, and data visualization tools, plus collaboration across cross-functional teams to optimize marketing ROI in a fast-paced environment.