Water Parks Sales Manager

Visit El Paso; El Paso (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Legends Global is seeking a Full-Time Sales Manager to focus on group sales, park rentals, and season pass growth for Destination El Paso Water Parks. The role requires building strategic relationships with local businesses and community groups to drive revenue and attendance.

You will manage the full sales lifecycle, collaborate with departments, and seek sponsorship opportunities to maximize revenue during peak seasons.

Qualifications

• 3+ years of experience in high-volume group sales for hospitality, theme park, or waterpark sectors.
• HS diploma or GED required; college education preferred.
• Extremely organized with strong administrative skills.
• Willingness to research, cold call, and follow up on leads.

Responsibilities

• Develops and executes an annual sales strategy for four El Paso Water Parks, prioritizing revenue opportunities.
• Builds and maintains relationships with local businesses, schools, and community groups to generate sales.
• Increases group sales, private park rentals, events, and other revenue streams.
• Manages the sales process from inquiry to proposal, contracting, and post-event follow-up.
• Coordinates events with departments to ensure client expectations and contract requirements are met.
• Identifies sponsorship and partnership opportunities with leadership and Marketing.
• Maintains an active sales pipeline and reports performance to Water Parks leadership.

Skills

Group sales

Cold calling

Networking

Customer service

Education

College education or equivalent

Tools

Microsoft Office

Job description

Join Our Team at Destination El Paso Proudly managed by Legends Global

At Destination El Paso, we believe in creating experiences that inspire, connect, and celebrate the unique spirit of our community. As part of Legends Global, the premier partner to the world’s greatest live events, venues, and brands, we are committed to excellence, innovation, and a community-centered approach in everything we do. We’re always looking for passionate, creative, and service-driven individuals to help us share the soul of El Paso with the world.

Our Mission

To promote El Paso as a premier destination by delivering exceptional hospitality and entertainment, showcasing our borderland culture and natural beauty, curating world-class events that foster community connection, and providing fun, safe, and inclusive aquatic experiences for guests of all ages.

Our Vision

To be recognized as a leader in destination management, live events and venue management, and aquatic attraction management.

Position Summary

Legends GLOBAL, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Full-Time Sales Manager role that would focus on group sales, park rentals, and increasing season pass sales for all 4 of Destination El Paso’s, El Paso Waterpark locations.

Essential Duties and Responsibilities

Include the following

• Develops and executes an annual sales strategy for all four El Paso Water Parks, establishing sales priorities, target markets, revenue opportunities, and action plans to achieve established sales goals.
• Develops and maintains relationships with local businesses, schools, military organizations, nonprofits, churches, community organizations, and other prospective clients to identify and capitalize on sales opportunities.
• Increases group sales, private park rentals, birthday celebrations, corporate events, and other approved revenue-generating business across all four El Paso Water Parks.
• Reconnects with previous clients and groups to generate repeat business while proactively prospecting, cold calling, networking, and following up with new prospective clients.
• Manages sales opportunities from initial inquiry through proposal, contracting, booking, operational coordination, and post-event follow-up.
• Coordinates booked groups and private events with appropriate departments, ensuring event details, client expectations, contractual requirements, and operational needs are accurately communicated.
• Identifies and develops corporate sponsorship and partnership revenue opportunities in collaboration with Water Parks leadership, Community Engagement Manager, and Marketing.
• Conducts outreach to businesses, schools, churches, organizations, companies, and other groups to drive attendance and maximize group participation in Water Parks programs, events, and experiences.
• Maintains an active sales pipeline and accurate sales records; monitors bookings, revenue, repeat business, conversion, and other established performance measures and provides regular performance updates and forecasts to Water Parks leadership.
• Identifies opportunities to grow revenue through new sales packages, products, add-ons, partnerships, and utilization of available park capacity.
• Collaborates with the Community Engagement Manager, Marketing, Food & Beverage, Site Management, Finance, Servicing and other departments to support sales initiatives and successful delivery of booked experiences.
• Seeks out and represents El Paso Water Parks at appropriate Chamber events, networking functions, community events, client meetings, and other business-development opportunities.
• Maintains ongoing client relationships and provides a high level of hospitality throughout the sales and booked-event experience.
• Requires ability to work flexible and extended hours, including nights, weekends, and holidays, as required.
• Other duties and projects as assigned.

Education and/or Experience

College education or equivalent
Guest Service, Sales/Marketing prior experience, education, and/or combination of both is desired.

Qualifications

• The ideal candidate will have at least 3 years’ experience in high volume group sales for a hospitality, theme park, or waterpark company.
• Must be 18 years or older with a high school diploma or GED-College Education preferred.
• Extremely organized
• Highly proficient in Microsoft Office
• Willing to research, cold call, follow up on leads for any potential group business, corporate partners, entertainment, etc.
• Must successfully complete and pass a background, credit check, and sex offender check.
• Be licensed and insured to operate a motor vehicle in the United States.
• Willingness to work long hours during the Waterpark Season - including nights, weekends, and holidays.

NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

This position offers a competitive salary.

Applicants that need reasonable accommodation to complete the application process may contact- 915-534-0628.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

915-534-0647

Monday - Friday 8:00 AM - 5:00 PM Saturday & Sunday 10:00 AM - 5:00 PM

Airport Visitor Information Center

915-534-0600

Monday - Friday 8:00 AM - 5:00PM Saturday & Sunday 8:00 AM - 2:00 PM