WATER PARKS SALES MANAGER

Destination El Paso; El Paso (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Legends GLOBAL’s Destination El Paso Water Parks is seeking a Water Parks Sales Manager to lead group sales, park rentals, and season-pass growth across four locations.

The role focuses on building relationships with local businesses, schools, military groups, and community partners to drive attendance and revenue. You will manage the full sales process from inquiry to post-event follow-up and coordinate events with operations.

Qualifications

• 3+ years in high-volume group sales in hospitality, theme park, or waterpark.
• 18+ with HS diploma; college preferred.
• Extremely organized.
• Proficient in Microsoft Office.
• Willing to research, cold-call, and follow up leads.
• Background/credit/sex offender checks required.
• Licensed and insured to operate a motor vehicle in the United States.
• Willingness to work long hours during the Waterpark season.

Responsibilities

• Develops and executes an annual sales strategy for all four El Paso Water Parks.
• Builds relationships with local businesses, schools, military organizations, nonprofits, churches, and community groups.
• Increases group sales, private park rentals, birthday celebrations, corporate events, and other revenue opportunities.
• Manages opportunities from inquiry through proposal, contracting, booking, and post-event follow-up.
• Coordinates booked groups with departments to ensure details meet expectations and contracts.
• Identifies sponsorship and partnership revenue opportunities with leadership and Marketing.
• Outreaches to businesses, schools, churches, and organizations to drive attendance.
• Maintains a sales pipeline and provides regular performance updates and forecasts.

Skills

Group sales

Organization

MS Office

Cold calling

Self-motivated

Vehicle license

Education

College education

Job description

Water Parks Sales Manager

Position Summary

Legends GLOBAL, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Full-Time Sales Manager role that would focus on group sales, park rentals, and increasing season pass sales for all 4 of Destination El Paso’s, El Paso Waterpark locations.

Essential Duties And Responsibilities

• Develops and executes an annual sales strategy for all four El Paso Water Parks, establishing sales priorities, target markets, revenue opportunities, and action plans to achieve established sales goals.
• Develops and maintains relationships with local businesses, schools, military organizations, nonprofits, churches, community organizations, and other prospective clients to identify and capitalize on sales opportunities.
• Increases group sales, private park rentals, birthday celebrations, corporate events, and other approved revenue‑generating business across all four El Paso Water Parks.
• Reconnects with previous clients and groups to generate repeat business while proactively prospecting, cold calling, networking, and following up with new prospective clients.
• Manages sales opportunities from initial inquiry through proposal, contracting, booking, operational coordination, and post‑event follow‑up.
• Coordinates booked groups and private events with appropriate departments, ensuring event details, client expectations, contractual requirements, and operational needs are accurately communicated.
• Identifies and develops corporate sponsorship and partnership revenue opportunities in collaboration with Water Parks leadership, Community Engagement Manager, and Marketing.
• Conducts outreach to businesses, schools, churches, organizations, companies, and other groups to drive attendance and maximize group participation in Water Parks programs, events, and experiences.
• Maintains an active sales pipeline and accurate sales records; monitors bookings, revenue, repeat business, conversion, and other established performance measures and provides regular performance updates and forecasts to Water Parks leadership.
• Identifies opportunities to grow revenue through new sales packages, products, add‑ons, partnerships, and utilization of available park capacity.
• Collaborates with the Community Engagement Manager, Marketing, Food & Beverage, Site Management, Finance, Servicing and other departments to support sales initiatives and successful delivery of booked experiences.
• Seeks out and represents El Paso Water Parks at appropriate Chamber events, networking functions, community events, client meetings, and other business‑development opportunities.
• Maintains ongoing client relationships and provides a high level of hospitality throughout the sales and booked‑event experience.
• Requires ability to work flexible and extended hours, including nights, weekends, and holidays, as required.
• Other duties and projects as assigned.

Education And/or Experience

College education or equivalent

Guest Service, Sales/Marketing prior experience, education, and/or combination of both is desired.

Qualifications

• The ideal candidate will have at least 3 years’ experience in high volume group sales for a hospitality, theme park, or waterpark company.
• Must be 18 years or older with a high school diploma or GED-College Education preferred.
• Extremely organized
• Highly proficient in Microsoft Office
• Willing to research, cold call, follow up on leads for any potential group business, corporate partners, entertainment, etc.
• Positive, self‑starter.
• Must successfully complete and pass a background, credit check, and sex offender check.
• Be licensed and insured to operate a motor vehicle in the United States.
• Willingness to work long hours during the Waterpark Season - including nights, weekends, and holidays.

NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

This position offers a competitive salary.

Applicants that need reasonable accommodation to complete the application process may contact- 915-534-0628.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.