Warehouse Sales & Channel Strategy Lead

The Coca-Cola Company; Irvine (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager, Sales – Warehouse to lead sales strategy, customer engagement, and commercial execution for warehouse-delivered customers in Irvine, CA. This role focuses on profitable growth through warehouse routes, broker/agency models, and close collaboration with bottling partners.

You will drive annual business planning, forecasting, promotions, and strategic initiatives across warehouse and DSD channels, leveraging data to optimize performance and

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of key account, sales, or customer management experience in beverages or CPG.
• Proven record in complex selling and negotiating large books of business.
• Strong analytical skills with Excel, Power BI, Nielsen experience.
• Experience developing customer price/package plans and promotions.
• Ability to coordinate across multiple stakeholders and cross-functional teams.

Responsibilities

• Lead warehouse-delivered sales strategy and customer engagement.
• Direct broker/agency relationships and set performance standards.
• Align DSD execution with warehouse initiatives and customer plans.
• Manage bottler relationships and cross-functional collaboration.
• Lead annual business planning, forecasting, and promotional initiatives.
• Drive pricing, assortment, and merchandising opportunities.

Skills

Key account management

Sales leadership

Negotiation

Analytical thinking

Cross-functional collaboration

Excel

Power BI

Nielsen data

Education

Bachelor’s degree in Business/Marketing

Tools

Excel

Power BI

Nielsen

Job description

The Coca-Cola Company is seeking a Senior Manager, Sales – Warehouse to lead sales strategy, customer engagement, and commercial execution for warehouse-delivered customers in Irvine, CA. This role focuses on profitable growth through warehouse routes, broker/agency models, and close collaboration with bottling partners.

You will drive annual business planning, forecasting, promotions, and strategic initiatives across warehouse and DSD channels, leveraging data to optimize performance and