Walmart E-Commerce Manager

Blackbird Recruiting; New York (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) benefits

Job summary

Walmart E-Commerce Manager in Midtown NYC is a hands-on, on-site role responsible for owning the Walmart channel for a fast-growing footwear brand. You will manage listings, ads, pricing, reviews, and fulfillment while shaping the relationship with Walmart and external agencies.

You will build and own reporting, demonstrate advertising incrementality, and drive channel growth from a strong base with support from an internal catalog and development team.

Qualifications

• Hands-on Walmart Marketplace experience with Seller Center, listings, Walmart Connect, and WFS.
• Proven track record of growing a Walmart channel from a small base to a meaningful volume.
• Experience managing outside agencies and deciding when to bring work in-house or replace agencies.
• Strong understanding of advertising incrementality and differentiating between true channel growth vs. cannibalized sales.
• Comfort owning listing quality for a large, seasonal catalog with hundreds of styles and thousands of SKUs.
• Strong analytical skills; builds reporting and distinguishes revenue from profit.

Responsibilities

• Own Walmart revenue and the plan to grow it, including which styles lead it.
• Manage listing quality across the catalog, including content, images, titles, and variant grouping.
• Oversee Walmart Connect advertising, including campaign structure and spend.
• Manage pricing strategies, parity, flash deals, and event pricing.
• Handle reviews, including syndication and depth on new styles.
• Oversee fulfillment (WFS) and on-time delivery performance.
• Cultivate Walmart relationships and deal submissions with Walmart teams.
• Prepare daily, weekly, and monthly reporting with a change log.

Skills

Walmart Marketplace experience

Grow Walmart channel

Agency management

Advertising incrementality

Catalog listing quality

Analytics & reporting

AI tools proficiency

On-site work

Tools

Seller Center

Walmart Connect

WFS

Job description

Walmart E-Commerce Manager

Midtown NYC

Compensation: $80k-$110k

Schedule: F/T Monday–Friday, on-site

Our client is a family-owned, fast-growing footwear brand, primarily women’s, with men’s and kids’ products as well. Amazon is their largest channel, alongside Walmart, Target Plus, TikTok Shop, and their own Shopify site. They are looking for someone to take charge of their Walmart channel and grow it by owning the listings, ads, pricing, and relationship with Walmart itself.

This is a hands‑on role where you would run the channel yourself, with internal catalog and development support behind you. An outside agency currently handles the advertising, so part of the role involves judging where an agency belongs, managing and replacing agencies as needed, or bringing the work in-house.

Responsibilities:

• Own Walmart revenue and the plan to grow it, including which styles lead it
• Manage listing quality across the catalog, including content, images, titles, variant grouping, and the listing quality scores Walmart ranks on
• Manage Walmart Connect advertising, including campaign structure, focus styles, spend levels, and proving the spend is incremental
• Manage pricing, including competitiveness against other sellers, parity with other channels, strike‑through pricing, flash deals, and event pricing
• Manage reviews, including syndication, Review Accelerator, and review depth on newer styles
• Manage fulfillment, including WFS placement for the styles that earn it, on‑time delivery performance, and aged inventory
• Manage Walmart relationships, including marketplace and Walmart Connect managers, plus deal and event submissions
• Prepare daily, weekly, and monthly reporting, with a change log tying results to what changed

Qualifications:

• Hands‑on Walmart Marketplace experience you have run yourself, including Seller Center, listings, Walmart Connect, and WFS
• Proven experience growing a Walmart channel from a small base into a meaningful one
• Experience managing outside agencies, with the judgment to replace one or bring the work in-house
• Strong on advertising incrementality, with the ability to tell the difference between ads that grow a channel and ads that buy sales that would have been made anyway
• Comfortable owning listing quality across a large, seasonal catalog: hundreds of styles and tens of thousands of active SKUs
• Strong analytically; you build your own reporting and know the difference between revenue and profit
• Fluent with AI tools in your daily work, including their limits
• Must be able to work on‑site in the Midtown office 5 days a week

Why This Opportunity:

• Be the first person at the company to own Walmart full‑time, strategy and execution both
• Significant budget available to put into the channel, assuming the results support it
• A proven catalog with established styles, reviews, and demand, backed by a nine‑figure Amazon channel
• Direct access to Walmart contacts rather than working through a layer
• Full ownership, with a direct line to the CRO and room to grow into broader channel responsibility over time
• Fast decision‑making in a family‑owned, collaborative office with no committee between an idea and a test
• Health insurance options and 401(k) benefits