Brand Experience & Visual Merchandising Leader

Wine Industry Expo; Chicago, Northern (IL, KY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Verano is seeking a Vice President of Visual Merchandising & Brand Experience to define brand storytelling and display standards across Zen Leaf and MUV retail environments in Chicago. You will own how the brand presents in stores, guiding product presentation, storytelling, and commercial impact to captivate customers and drive sales.

The role requires 12–15+ years in visual merchandising and 7–10+ years in leading large teams, with a track record of measurable retail outcomes and

Qualifications

• Bachelor's degree in merchandising, marketing, design or related field.
• 12–15+ years in visual merchandising/brand experience leadership.
• 7–10+ years leading large multi-level teams.
• Formal training in brand strategy, CX or merchandising.
• Balance creative vision with operational execution.

Responsibilities

• Define and lead the visual merchandising vision for Zen Leaf and MUV across all owned stores.
• Establish creative standards guiding product storytelling and brand in physical spaces.
• Evolve standards reflecting brand evolution, product innovation, and growth.
• Drive innovation in floor sets, fixtures, and storytelling to differentiate brands.
• Translate brand narratives into compelling in-store experiences.
• Collaborate with Product, Marketing, and Procurement to align investments with storytelling.
• Develop compelling product presentation and brand storytelling collateral.
• Oversee production of customized merchandising elements when needed.
• Anticipate opportunities and propose ideas to elevate engagement.
• Monitor sales, gross margin, and inventory ROI; adjust strategies for profitability.
• Conduct market visits to review progress and opportunities.
• Create a store audit program to evaluate execution of merchandising and shopper experience.

Skills

Leadership

Visual Merchandising

Brand storytelling

Cross-functional

Retail design

Analytics

Customer experience

Education

Bachelor's in Merchandising/Design

Advanced degree preferred

Tools

Adobe Creative Suite

CAD

Retail analytics tools

Job description

Verano is seeking a Vice President of Visual Merchandising & Brand Experience to define brand storytelling and display standards across Zen Leaf and MUV retail environments in Chicago. You will own how the brand presents in stores, guiding product presentation, storytelling, and commercial impact to captivate customers and drive sales.

The role requires 12–15+ years in visual merchandising and 7–10+ years in leading large teams, with a track record of measurable retail outcomes and