VP, US Marketing – Growth Leader in Prestige Beauty

DRUNK ELEPHANT; New York (NY); Presencial; USD 166.000 - 276.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Benefits package

Descripción de la vacante

Shiseido Americas seeks a VP of U.S. Marketing to lead strategic development and execution for Drunk Elephant and Dr. Dennis Gross.

This leader will drive brand growth, consumer engagement, and retail partnerships, collaborating with Global Brandholders, Sales, E-Commerce, and Retail teams to deliver best-in-class experiences. Responsibilities include shaping annual plans, launching campaigns, and overseeing budget and KPIs, with a track record of success in prestige skincare and omnichannel

Formación

• Bachelor’s degree required; Master’s degree preferred.
• 10+ years of US marketing experience in beauty.
• Strong understanding of prestige skincare and beauty consumers.
• Deep knowledge of US beauty retailer landscape, omnichannel.
• Proven track record of launching products and digital marketing programs.
• Experience collaborating across all levels of the organization.

Responsabilidades

• Lead annual and long-range strategic marketing plans for Drunk Elephant and Dr. Dennis Gross in the US market.
• Develop growth strategies to accelerate brand awareness, consumer acquisition, retention, and sales.
• Translate global brand vision into locally relevant strategies and activation plans.
• Serve as the senior marketing representative in business reviews and executive meetings.
• Identify opportunities to strengthen brand positioning and competitive advantage.
• Oversee all aspects of integrated marketing including media, influencer, CRM, and retail activation.
• Drive consumer-first marketing initiatives grounded in insights and market trends.
• Ensure consistent storytelling across all consumer touchpoints and launches.
• Partner with Global Brandholders to align US priorities with global strategies.
• Collaborate with Sales, Retail Marketing, E-Commerce, Education, Creative, Finance, and Operations teams.
• Lead cross-functional launch governance and milestone management.
• Develop retailer-specific marketing strategies with Sephora, Ulta, Amazon, Nordstrom.
• Ensure alignment between marketing investment and commercial priorities.
• Own marketing budget planning, forecasting, and optimization.
• Establish KPIs and performance measurement frameworks.
• Analyze results to drive improvement and resource allocation.
• Present performance updates to senior leadership.
• Lead, coach, and develop a high-performing marketing organization.
• Foster collaboration, inclusion, and innovation.

Conocimientos

Leadership

Marketing strategy

Brand management

Budget management

Cross-functional collaboration

Communication

Travel

Educación

Bachelor’s degree

Master’s degree preferred

Herramientas

MS Word

Excel

PowerPoint

Descripción del empleo

Shiseido Americas seeks a VP of U.S. Marketing to lead strategic development and execution for Drunk Elephant and Dr. Dennis Gross.

This leader will drive brand growth, consumer engagement, and retail partnerships, collaborating with Global Brandholders, Sales, E-Commerce, and Retail teams to deliver best-in-class experiences. Responsibilities include shaping annual plans, launching campaigns, and overseeing budget and KPIs, with a track record of success in prestige skincare and omnichannel